# Protein-Rich Meat Substitutes Dr. Praeger's 'Pure Plant Protein' is a New Meatless Product Line By Laura McQuarrie | Published 2018-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pure-plant-protein References: [projectnosh](https://www.projectnosh.com/food-wire/2018/dr-praegers-reinvents-meatless-alternatives-pure-plant-protein-product-line/) & [drpraegers](https://drpraegers.com/our-food) While Dr. Praeger’s already offers a wide range of veggie burgers, vegetable tots and savory vegetable cakes suitable for both vegetarians and vegans, it introduced an all-new Pure Plant Protein line at Natural Products Expo West. As CEO Larry Praeger of Dr. Praeger’s says: "Flexitarians are one of the fastest-growing groups out there. They want and deserve better tasting meatless products with ingredients they know and recognize. This is for them." The meatless product line includes soy-free plant-based burger patties, as well as [chicken-less tenders](https://www.trendhunter.com/trends/just-meat-chicken) and [breakfast sausage substitutes](https://www.trendhunter.com/trends/meati-breakfast-patties)—all of which deliver a "meaty texture" with a focus on plant-based proteins. As protein is a key part of the product line, each food package boasts a bold label that shows that each item provides a minimum of 10 grams of protein, if not more. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 58% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Proteins:** Dr. Praeger's Pure Plant Protein line highlights the trend of using plant-based proteins to create meatless products with a meaty texture. - **Flexitarian Lifestyle:** The increasing popularity of flexitarianism, a diet that focuses on plant-based foods while still including occasional meat consumption, creates opportunities for meatless product lines like Dr. Praeger's Pure Plant Protein. - **Transparency in Ingredients:** The demand for better tasting meatless products with recognizable ingredients is driving the trend of companies like Dr. Praeger's prominently displaying ingredient information on their packaging. ### Sectors Adopting This - **Plant-based Food Industry:** The plant-based food industry, including companies like Dr. Praeger's, stands to benefit from the growing demand for high-protein meat substitutes. - **Food Packaging Industry:** As companies like Dr. Praeger's highlight their ingredient transparency on packaging, there is an opportunity for innovation in sustainable and informative packaging designs. - **Health and Wellness Industry:** The health and wellness industry can leverage the trend of plant-based proteins by promoting the benefits of a flexitarian diet and offering resources for consumers interested in incorporating more plant-based foods into their lifestyle. ## Related on Trend Hunter - [Crunchy Veggie Burgers](https://www.trendhunter.com/trends/crunchy-veggie-burgers.md) - [Frozen Vegan Chicken Meals](https://www.trendhunter.com/trends/perfect-chick-n.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Plant-Based Protein Options](https://www.trendhunter.com/trends/dr-praegers-plantbased-chickn.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Delectable Veggie Burgers](https://www.trendhunter.com/trends/delectable-veggie-burgers.md) - [Quarter-Pound Meatless Patties](https://www.trendhunter.com/trends/steakhouse-style-burger.md) - [Minimal-Ingredient Vegan Proteins](https://www.trendhunter.com/trends/preposterous-foods.md) - [Protein-Rich Plant-Based Meatballs](https://www.trendhunter.com/trends/gardein-ultimate-plantbased-meatballs.md)