# Hidden Vegetables Snack Crackers Pure Organic Baked Crackers Come in Three Flavors By Michael Hemsworth | Published 2023-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pure-organic-baked-crackers References: [foodbev](https://www.foodbev.com/news/kelloggs-pure-organic-debuts-baked-crackers/) & [kelloggs](https://www.kelloggs.com/en_US/home.html)  The [Pure Organic](https://www.trendhunter.com/trends/pure-protein-franks-redhot-popped-crisps) baked crackers are being launched by the [Kellogg](https://www.trendhunter.com/trends/nutrigrain-softbaked-breakfast-bars)-owned brand as a series of snack products for adults and kids alike to enjoy that promises to provide an additional touch of nutrition. The crackers are crafted with a 100% real cheese blend with added veggies to make them a nutritious addition to any snack time. The product is also a source of vitamin D, and comes in three flavors to choose from including Parmesan Garlic, Double Cheddar and Garden Ranch. Priced at $4.49 per box, the crackers are launching at [Kroger](https://www.trendhunter.com/trends/hot-n-spicy-cheesy-crackers) locations nationwide. Brand Manager Janice Spurgeon spoke on the Pure Organic baked crackers saying, "We’re redefining the norm of snacking – first with our popular layered fruit bars and now with baked crackers – with a mission of creating treats that pay homage to old-school snacks while using quality ingredients for exceptional taste that the whole family can enjoy.” ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 42% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hidden-vegetables Snacks:** Opportunities to create more snack products that mask healthy ingredients, catering to consumers looking for both taste and nutrition. - **Real-ingredients Snacks:** Opportunities to innovate on snack products that use quality ingredients and showcase transparency in the production process to consumers. - **Vitamin-enriched Snacks:** Opportunities to develop more snack products that add nutritional value in the form of vitamins and minerals. ### Where This Applies - **Snack Foods:** Companies can innovate in this industry by creating healthier snack options that taste as good as traditional, less healthy options. - **Food Manufacturing:** There is an opportunity to create an entire line of snack products that feature real ingredients, are transparent in their production process and focused on wholesome nutrition. - **Grocery Stores:** Grocery stores can tap into the growing demand for healthier snack options by creating dedicated sections or endcaps featuring similar products. ## Related on Trend Hunter - [Cheesy Veggie-Made Crackers](https://www.trendhunter.com/trends/cheddar-pop-mmms.md) - [Lunchbox-Safe Cheese Crackers](https://www.trendhunter.com/trends/cadootz.md) - [Plant-Based Cookie-Crackers](https://www.trendhunter.com/trends/cheddar-krisps.md) - [Nutritious Tortilla Crackers](https://www.trendhunter.com/trends/rw-garcia-1.md) - [Flavorful Nutrient-Dense Crackers](https://www.trendhunter.com/trends/simple-mills-products.md) - [Spicy Protein Snacks](https://www.trendhunter.com/trends/hot-n-spicy-cheesy-crackers.md) - [Free-From Toddler-Friendly Crackers](https://www.trendhunter.com/trends/multigrain-quakers.md) - [Satiating Plant-Based Snack Crackers](https://www.trendhunter.com/trends/zenb-cracker-crisps.md) - [Better-For-You Sandwich Crackers](https://www.trendhunter.com/trends/mavericks-snacks-sandwich-crackers.md)