# Ethereal Contemporary Furniture Lines Ameé Allsop's Pure Minimalist Capsule Elevates the Interior By Kalin Ned | Published 2018-10-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pure-minimalist References: [dezeen](https://www.dezeen.com/2018/10/19/hamptons-pure-minimalist-amee-allsop-furniture-table-chair-design/) & [ameeallsop](https://www.ameeallsop.com/pure-minimalist/) 'Pure Minimalist' is the latest furniture line by Australian architect Ameé Allsop. The collection consists of a [bookshelf, tables and chairs](https://www.trendhunter.com/trends/ratio-series) that embrace [stylish simplicity](https://www.trendhunter.com/trends/mjlk) in the context of contemporary design. For the creation of the pieces, Ameé Allsop made use of American ash and travertine. The furniture entertains a lightly colored exterior that can be effortlessly integrated into the home setting. The grain contributes with a nicely textured design that adds a strong detail to the furniture. Another striking feature of the Pure Minimalist collection is the [bold geometric shapes](https://www.trendhunter.com/trends/concav-collection) — the chairs especially have a hint of an art-deco feel. For his furniture line, Ameé Allsop was inspired by the minimalist movement of the 1950s, along with the "beach landscape surrounding her home in the Hamptons." ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimalist Furniture Design:** Designing furniture with a focus on simplicity and clean lines presents an opportunity for disruptive innovation in the interior design industry. - **Incorporation of Geometric Shapes:** Exploring bold geometric shapes in furniture design can introduce disruptive innovation opportunities for creating unique and visually captivating pieces. - **Integration of Natural Materials:** Using natural materials like American ash and travertine in furniture design offers disruptive innovation prospects for combining sustainability and aesthetics. ### Who This Affects Most - **Interior Design:** The minimalist furniture trend opens up opportunities for disruption and innovation in the interior design industry, providing new options for creating modern and elegant spaces. - **Furniture Manufacturing:** The incorporation of bold geometric shapes in furniture design can drive disruptive innovation in the manufacturing industry, enabling the production of visually distinct and attention-grabbing pieces. - **Sustainable Materials:** The integration of natural materials in furniture design creates disruptive innovation possibilities in the sustainable materials industry, offering eco-friendly alternatives for furniture production. ## Related on Trend Hunter - [Minimalist Seating Collections](https://www.trendhunter.com/trends/john-pawson-and-herman-miller.md) - [Wood-Centric Simple Furniture Series](https://www.trendhunter.com/trends/collective-collection.md) - [Minimalist Aluminum Furniture Collections](https://www.trendhunter.com/trends/aluminum-furniture.md) - [Modular Beam-Themed Furniture](https://www.trendhunter.com/trends/beam-collection.md) - [Minimal Collaborative Furniture](https://www.trendhunter.com/trends/ash-furniture.md) - [Ultra-Chic Minimalist Seating Designs](https://www.trendhunter.com/trends/minimalist-seating-design.md) - [Wireframed-Based Furniture Capsules](https://www.trendhunter.com/trends/lines-series.md) - [Fluffy Organically-Shaped Furniture](https://www.trendhunter.com/trends/fallwinter-21-minimo.md) - [Salvaged Timber Furniture Capsule](https://www.trendhunter.com/trends/formwork-collection.md)