# Standalone Fashion Editorials The South China Morning Post Pure Luxe Photoshoot Makes Statements By Jordy E | Published 2015-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pure-luxe References: [benjaminkanarekblog](http://www.benjaminkanarekblog.com/klcc) & [scmp](http://www.scmp.com/frontpage/international) The [South China Morning Post](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023) Pure Luxe editorial is now being featured in the June 2015 edition of the publication. Photographer Benjamin Kanarek shot model Tako Natsvilshvili who wore an assortment of statement-specific outfits. The standalone pieces worn in this production were chosen by stylist Coline Peyrot who incorporated a two-toned ruffle dress, [bold floral prints](https://www.trendhunter.com/trends/camlia-futura) and a single breasted jacket. In addition to being eye-catching, these items were also noticeably upscale. Make up artist Christopher Kam brought these exceptional fashion items over the top with [colored winged eyeliner](https://www.trendhunter.com/trends/il-pranzo-campaign). Delivered to viewers via pops of red, blue and purple was this aggressive application of cosmetics that will make for a memorable production. Moreover, these looks will last far into the future. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Standalone Fashion Editorials:** Opportunity for brands and fashion publications to showcase unique and statement-making fashion pieces through standalone editorials. - **Statement-specific Outfits:** Growing trend of incorporating bold and eye-catching fashion ensembles that make a strong fashion statement. - **Aggressive Application of Cosmetics:** Increasing popularity of bold and vibrant makeup looks that utilize colored winged eyeliner and create a memorable impact. ### Sectors Adopting This - **Fashion Brands:** Disruptive innovation opportunity for fashion brands to create unique and statement-making clothing pieces to be featured in standalone editorials. - **Fashion Publications:** Opportunity for fashion publications to showcase and promote statement-specific outfits through standalone editorials, attracting readers with bold and eye-catching fashion ensembles. - **Cosmetics Industry:** Growing market for vibrant and bold makeup products that allow for aggressive application, enticing consumers who want to make a memorable impact with their beauty looks. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)