# Volumizing Keratin Haircare Pure Keratin's Hair Thickening Shampoo is Formulated for Thinning Hair By Jana Pijak | Published 2020-10-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pure-keratin References: [pure-keratin](https://pure-keratin.com/hair-thickening-shampoo-for-thinning-hair-2-85-fl-oz-100ml/) Pure Keratin's Hair Thickening Shampoo for Thinning Hair is formulated to clean, repair and stop hair loss. "The shampoo formula works wonders on thin hair by depositing flexible, thickening dots on each strand, which increase your hair's diameter and weight, leaving you with [noticeably thicker hair and greater volume](https://www.trendhunter.com/trends/grabity)." This product is sold alongside a conditioner that leaves hair smooth and manageable without sacrificing volume. Ideal for [damaged, dry and thinning hair](https://www.trendhunter.com/trends/serene-scalp), keratin is the star ingredient featured in Pure Keratin's haircare and is known for boosting volume and overall shine while repairing tresses from within. This at-home [shampoo offers professional, salon-quality results](https://www.trendhunter.com/trends/therapeutic-shampoo) for a fraction of the price and will instantly elevate one's self care routine. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 90% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Hair Thickening Shampoo:** Disruptive innovation opportunity: Develop a hair thickening shampoo that combines keratin with other ingredients to provide even more noticeable volume and thickness. - **Keratin Haircare:** Disruptive innovation opportunity: Create a keratin-based haircare line that targets specific hair concerns, such as dryness, frizz, or color-treated hair. - **At-home Salon Haircare:** Disruptive innovation opportunity: Design a range of at-home salon-quality haircare products that provide professional results and replicate the salon experience. ### Sectors Adopting This - **Haircare:** Disruptive innovation opportunity: Integrate nanotechnology into haircare products to enhance their effectiveness and provide advanced solutions for various hair concerns. - **Beauty:** Disruptive innovation opportunity: Develop a range of beauty products that incorporate keratin for overall hair health, including hair masks, styling products, and supplements. - **E-commerce:** Disruptive innovation opportunity: Create an e-commerce platform that offers personalized haircare recommendations based on individual hair types and concerns, providing a customized shopping experience. ## Related on Trend Hunter - [Specialized Hair Solutions](https://www.trendhunter.com/trends/morethan8s-matsutake-shampoo.md) - [Hair Thickening Products](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection.md) - [Hair-Thickening Dry Shampoos](https://www.trendhunter.com/trends/viviscal-volumizing-dry-shampoo.md) - [Thickening Matcha Shampoos](https://www.trendhunter.com/trends/matcha-rinse-thickening-shampoo.md) - [Volumizing Dry Shampoos](https://www.trendhunter.com/trends/volumizing-dry-shampoos.md) - [Weightless In-shower Hair Masks](https://www.trendhunter.com/trends/thickening-conditioning-hair-masque.md) - [Volumizing Fine Haircare](https://www.trendhunter.com/trends/finne.md) - [Hair Density-Focused Collections](https://www.trendhunter.com/trends/serene-scalp.md) - [Growth-Promoting Hair Care Solutions](https://www.trendhunter.com/trends/hair-care-solution.md)