# Pheromone-Infused Perfume Oils Pure Instinct Recently Went Viral Thanks to TikTok By Grace Mahas | Published 2021-10-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pure-instinct References: [amazon](https://www.amazon.ca/stores/page/94471C24-DC2F-4436-9EF8-D7F9ADCA3B12?tag=trenhunt0f-20) Many products continue to "spike" after being featured on [TikTok](https://www.trendhunter.com/trends/multi-depth-moisture), and [Pure Instinct](https://www.trendhunter.com/trends/pure-brazilian-haircare), the pheromone-infused perfume oil, is one such example. The product is said to "enhance your natural pheromone production" to "inspire desire, increase sex appeal and enhance romance." The oil has received countless reviews touting its efficacy, with many bartenders and waiters claiming increased attention and tips. To create this unisex perfume oil, Pure Instintic uses potent pheromones sourced from Italy to ensure results. In addition, the perfume oil is made in the USA and is free of parabens, gluten, glycerin, and alcohol. Pure Instinct can be [layered with traditional perfume](https://www.trendhunter.com/trends/layer-plus-by-skins) or worn on its own and its innovative formula will blend with your skin's PH to create a unique scent. Image Credit: Pure Instinct ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 37% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Viral Fragrances:** Brands can use the power of social media and influencer marketing campaigns to make their fragrances go viral and boost sales. - **Pheromone-based Products:** Companies can explore using pheromones in a variety of products, including cosmetics, body sprays, and hair care products, to enhance their efficacy and appeal to customers. - **Personalized Fragrances:** With the help of technologies like AI and machine learning, companies can offer customized fragrance solutions that respond to individual customers' unique body chemistry and preferences. ### Where This Applies - **Cosmetics and Personal Care:** Pheromone-infused fragrances and oils can be introduced in the beauty industry to target customers looking for scent-based solutions that enhance their physical appeal and elevate their mood. - **Hospitality:** Hotels and restaurants can experiment with using pheromone-based sprays and perfumes to create an inviting atmosphere and boost guest experience. - **Marketing and Advertising:** Advertising agencies can leverage the power of social media and influencer marketing techniques to help niche fragrance brands gain visibility and connect with their target audience. ## Related on Trend Hunter - [Magnetic Functional Fragrances](https://www.trendhunter.com/trends/us-by-the-nue-co.md) - [Flirty Functional Fragrances](https://www.trendhunter.com/trends/ludeaux-and-ludatrix.md) - [Mood-Enhancing Oil Perfume Sprays](https://www.trendhunter.com/trends/oil-perfume-spray.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Alluring Signature Fragrances](https://www.trendhunter.com/trends/pure-passion-perfume.md) - [Peptide-Infused Fragrances](https://www.trendhunter.com/trends/peptide-infused-fragrance.md) - [Musky Oil Perfumes](https://www.trendhunter.com/trends/my-scent.md) - [Natural Scent-Paired Perfumes](https://www.trendhunter.com/trends/skylar-nude-skin.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md)