# Ultra-Hydrating Organic Shampoos Innersense Unveils the New Pure Harmony Hairbath By Grace Mahas | Published 2019-11-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pure-harmony-hairbath References: [thedetoxmarket](https://www.thedetoxmarket.ca/collections/ingredient-spotlight-pumpkin/products/pure-harmony-hairbath?utm_campaign=Ingredient%20Spotlight%3A%20Pumpkin%20%28LSaZMY%29&utm_medium=email&utm_source=High%20Engaged%20Segment%20120%20Days&bxid=PSusrF&_ke=eyJrbF9lbWFpbCI6ICJncmFjZUB0cmVuZGh1bnRlci5jb20iLCAia2xfY29tcGFueV9pZCI6ICJQbWtFd1oifQ%3D%3D) & [innersensebeauty](https://innersensebeauty.com/product/pure-harmony/) Those seeking all-natural and [organic beauty products](https://www.trendhunter.com/trends/organic-hair-care) may be drawn to [Innersense's](https://www.trendhunter.com/trends/innersense-color-purity) new shampoo -- the Pure Harmony Hairbath. This ultra-gently yet super hydrating shampoo was made from extracts of aloe, pumpkin seed, shea butter, and coconut oil to purify your hair without over-drying. Thanks to the [sulfate-free formula](https://www.trendhunter.com/trends/moisture-balance-shampoo), this product will leave your hair looking healthy and full of body. To use the Pure Harmony Hairbath, fully saturate your hair with water and dispense a small amount of the shampoo on your hands. Gently rub your hands together to create a light lather and apply it to the roots of your hair. Lastly, thoroughly rinse the shampoo away and follow with Pure Inspiration Daily Conditioner. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 31% | Activity: 12% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Organic Hair Products:** The trend towards all-natural beauty products presents opportunities for the creation of more organic hair care products. - **Hydrating Shampoos:** There is a growing demand for hydrating shampoos that are both gentle and effective at cleansing hair. - **Sulfate-free Formulas:** Sulfate-free formulas are becoming more popular as consumers look for gentle and non-drying hair care products. ### Who This Affects Most - **Organic Beauty:** The organic beauty industry will benefit from the trend towards natural and chemical-free hair care products. - **Hair Care:** The hair care industry can innovate by creating more gentle and hydrating shampoos and conditioners. - **Natural Personal Care:** The trend towards natural personal care products creates opportunities for companies to expand their offerings with natural and organic hair care. ## Related on Trend Hunter - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Clean High-Performance Hair Colors](https://www.trendhunter.com/trends/innersense-color-purity.md) - [Honey-Infused Shampoos](https://www.trendhunter.com/trends/honey-water-moisture-restoring-shampoo.md) - [Replenishing Clean Bodycare](https://www.trendhunter.com/trends/innersense-body-care.md) - [Naturally Powered Repair Masks](https://www.trendhunter.com/trends/repair-mask.md) - [Honey-Infused Shampoos](https://www.trendhunter.com/trends/honey-infused-shampoo.md) - [Gentle Plant-Based Haircare Products](https://www.trendhunter.com/trends/gold-hair.md) - [Mood-Lifting Haircare](https://www.trendhunter.com/trends/targeted-shampoo-and-conditioner.md) - [Ultra-Hydrating Haircare Sets](https://www.trendhunter.com/trends/shampoo-and-conditioner-duo.md)