# Ultra-Pigmented Loose Body Glitters Too Faced's 'Pure Gold Face & Body Glitter' is Versatile By Riley von Niessen | Published 2017-12-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pure-gold-face-body-glitter References: [sephora](https://www.sephora.com/product/pure-gold-ultra-fine-face-body-glitter) & [toofaced](https://www.toofaced.com/?jnsjkdns) In time for New Year's Eve celebrations, Too Faced unveiled its 'Pure Gold Face & Body Glitter,' which is incredibly pigmented to give users all the shimmer they need for an elaborate night out. The product comes in a small jar, with the finely ground loose powder controlled by an attachment on top that ensures not too much comes out at once. Due to this, the loose powder can simply be dabbed on the body or face with one's fingers or a brush, depending on the look that they're going for. As the product is infused with real gold, it's able to create a [high-impact sparkle](https://www.trendhunter.com/trends/face-bond-range) no mater how it's used. With the versatile formula, consumers can cover their lips or eyes in gold by packing it on for a statement look, or lightly brushing it onto their collarbones or cheeks for a more subtle highlight. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Loose Body Glitters:** The trend of ultra-pigmented loose body glitters introduces innovative creation opportunities for cosmetic companies to play with versatile formulas, real gold and shiny pigments. - **Attachment-controlled Dispensers:** The trend towards attachment-controlled dispensers presents opportunities for innovation in packaging design, as cosmetics companies look for ways to control the dispersal of fine powders and glitters in a more precise and clean way. - **Versatile Products:** The trend towards versatile beauty products brings new opportunities to innovate and develop practical yet fun, high-impact product offerings with real gold, loose powders, and shimmer that offer consumers multiple ways to achieve different looks. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can capitalize on the trend of ultra-pigmented loose body glitters to launch new versatile and innovative products that cater to consumers' desires for high-impact sparkle. - **Packaging Design:** The trend towards attachment-controlled dispensers creates an environment for packaging design companies to come up with more effective solutions that tightly control the spread of fine powders and glitter. - **Fashion:** The versatile and easy-to-use nature of innovative ultra-pigmented loose body glitters like Too Faced's 'Pure Gold Face & Body Glitter' presents opportunities for fashion designers to complement their runway looks and costume designs with extra pizzazz. ## Related on Trend Hunter - [Jewelry-Inspired Lip Gloss](https://www.trendhunter.com/trends/bauble-gloss-ring.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md) - [Gilded Glowing Highlighters](https://www.trendhunter.com/trends/colorful-powder-luminizer.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Glitter Setting Sprays](https://www.trendhunter.com/trends/glitter-setting-spray.md) - [Bronzer Shade Expansions](https://www.trendhunter.com/trends/cool-bronze.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md)