# Massive Beer-Branded Blankets The Pure Gold 12x12 Foot Blanket is Perfect for Summer Fun By Grace Mahas | Published 2020-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pure-gold-12x12-foot-blanket References: [shopbeergear](https://www.shopbeergear.com/products/michelob-pure-gold-blanket?_pos=1&_sid=30fa5745d&_ss=r&variant=33993358082107) In celebration of summer and the refreshing [Michelob ULTRA](https://www.trendhunter.com/trends/michelob-ultra1) Pure Gold beer, the [calorie-conscious beer brand](https://www.trendhunter.com/trends/michelob-ultra-zero) launched an epic new product — the Pure Gold 12x12 foot blanket. This social distancing-friendly blanket ensures that up to four friends can meet on the blanket while still maintaining the recommended 6-foot distance. It features the bespoke brand colors of the beer company: white and gold. Since the [limited edition blanket](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle) is so popular, Michelob ULTRA Pure Gold is helping some lucky fans score their hands on the 12x12 foot blanket with a social media contest. To enter, follow @MichelobULTRA on twitter and retweet or comment where you'd use the blanket. Otherwise, the branded blanket is available to purchase online for $99.00 USD. Image Credit: Michelob ULTRA Pure Gold ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 49% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Calorie-conscious Beverage Brands:** Opportunity to create innovative products or collaborations that cater to health-conscious consumers. - **Social Distancing-friendly Products:** Potential for creating unique and practical items that promote safe social interaction. - **Limited Edition Merchandising:** Chance to capitalize on consumer demand for exclusive and collectible branded items. ### Industries Being Reshaped - **Beverage:** Innovations in packaging, flavors, and branding to cater to health-conscious consumers. - **Consumer Goods:** Opportunities for creating innovative products that encourage safe social interaction and adhere to social distancing guidelines. - **Merchandising:** Potential for creating limited edition branded items to cater to collectors and fans. ## Related on Trend Hunter - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Ultra-Cozy Large Blankets](https://www.trendhunter.com/trends/big-blanket.md) - [Seasonal Straw-Made Beer Coolers](https://www.trendhunter.com/trends/beer-bale-cooler.md) - [Sporty Retro Beer Cans](https://www.trendhunter.com/trends/enjoy-it-like-its-1993.md) - [Connected Beer Jerseys](https://www.trendhunter.com/trends/running-of-the-beer-ads.md) - [6-Pack Furniture Collections](https://www.trendhunter.com/trends/home-decoors.md) - [Extra-Large Bulk-Size Beers](https://www.trendhunter.com/trends/pabst-blue-ribbon-1.md) - [Exclusive Olympic Beer Sponsors](https://www.trendhunter.com/trends/michelob-ultras.md) - [Humorous Cocktail-Inspired Pull Designs](https://www.trendhunter.com/trends/buzzballz-pool.md)