# Shatter-Proof Containers The PURE Glass Bottle Boasts a Rubber Exterior By Meghan Young | Published 2012-08-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pure-glass-bottle References: [inqmind.co](http://inqmind.co/2012/08/pure-shatter-resistant-glass-water-bottles/) & [pureglassbottle](http://pureglassbottle.com/) While many people are starting to move away from traditional re-usable plastic bottles because they are either deemed unhealthy or environmentally unfriendly (or both), many others don't want to use [glass alternatives](https://www.trendhunter.com/trends/renato) because of how much easier they are to break; the [PURE](https://www.trendhunter.com/trends/refillable-packaging-innovation) Glass Bottle provides a great solution. It boasts a rubber-coated exterior that ensures the glass would be contained if a PURE Glass Bottle were to shatter. [Clean and minimalist in design](https://www.trendhunter.com/trends/vssl-rift-tumbler), the rubber exterior of the PURE Glass Bottle also provides a good grip for the user so as to better avoid common accidents. It is available in two versions: Explorer and Traveller, which is more compact. It also comes with two different caps, one for sports-minded individuals and the another for those who simply want a better hold. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Shatter-proof Containers:** The PURE Glass Bottle with a rubber-coated exterior provides a safe and durable alternative to traditional glass bottles. - **Sustainable Reusable Bottles:** The increasing concern over the environmental impact of plastic bottles creates opportunities for innovative alternatives like the PURE Glass Bottle. - **User-friendly Design:** The rubber-coated exterior and ergonomic grip of the PURE Glass Bottle offer enhanced user experience and accident prevention. ### Industries Being Reshaped - **Beverage Packaging:** The development of shatter-proof containers like the PURE Glass Bottle can revolutionize the beverage packaging industry by providing a safe and eco-friendly alternative to plastic bottles. - **Outdoor and Travel Gear:** The durable and compact design of the PURE Glass Bottle, available in versions like Explorer and Traveller, presents disruptive opportunities for the outdoor and travel gear industry. - **Wellness and Fitness:** With its sports-minded cap option and user-friendly features, the PURE Glass Bottle taps into the wellness and fitness industry's demand for sustainable and practical hydration solutions. ## Related on Trend Hunter - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Cleaning-Friendly Water Bottles](https://www.trendhunter.com/trends/breakbottle-water-bottle.md) - [Precision Hydration Vessels](https://www.trendhunter.com/trends/okapa.md) - [Monochromatic Sleek Water Bottles](https://www.trendhunter.com/trends/rare-beauty1.md) - [Angled Grip-Friendly Water Bottles](https://www.trendhunter.com/trends/m2o-bottle-design.md) - [Unbreakable Wine Glasses](https://www.trendhunter.com/trends/unbreakable-wine-glass.md) - [Lightweight Eco Wine Bottles](https://www.trendhunter.com/trends/fitvine.md) - [Multifunctional Glass Food Containers](https://www.trendhunter.com/trends/glass-food-container.md) - [Lightweight Sports Bottles](https://www.trendhunter.com/trends/the-sports-bottle.md)