# Non-Synthetic Candies 'Pure Fun' Offers Fair Trade, Organic and Vegan Treats By Tiana Reid | Published 2013-05-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pure-fun References: [clearlyso](http://www.clearlyso.com/company/2317/) & [organiccandy](http://www.organiccandy.com/) Based in Toronto, Ontario, Canada, 'Pure Fun' is a social business that was featured on the Clearly So company directory. While fair trade, organic, vegan candy might seem antithetical to say the least, this company thinks it's simply the way to go. All of the products may not be "good for you" but at least, as their tagline goes, they're "better for you." All of the products don't contain gluten, dairy, GMOs, pesticides, preservatives or synthetics. Some of the candy line-ups that Pure Fun offers include Halloween Pure Pops, Cotton Candy, Candy Canes, Chocolate Meltdowns, Citrus Slices, Jaw Boulders and the curiously named Barrels of Fun, which is essentially a root beer bottle fit for pocket and your tongue. All of the candies are made in Canada or the U.S. **Contact Information** Pure Fun [website](http://www.organiccandy.com/) Pure Fun on [Twitter](https://twitter.com/purefuncandies) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 34% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Fair Trade Candy:** Opportunity for businesses to offer fair trade alternatives to typical candy products. - **Organic Candy:** Opportunity for businesses to create a line of organic candy products. - **Vegan Candy:** Opportunity for businesses to offer vegan options of popular candy products. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to expand their product line to include conscientious candy products. - **Retail:** Opportunity for retailers to offer conscientious candy options in their stores. - **E-commerce:** Opportunity for e-commerce companies to offer conscientious candy products to consumers. ## Related on Trend Hunter - [All-Natural Superfood Candies](https://www.trendhunter.com/trends/bon-bon-candie.md) - [Low-Sugar Plant-Powered Candies](https://www.trendhunter.com/trends/yumy-candy.md) - [Environmentally Friendly Candies](https://www.trendhunter.com/trends/climate-candies.md) - [Organic Nut-Based Candies](https://www.trendhunter.com/trends/candy-pieces.md) - [Free-From Halloween Candies](https://www.trendhunter.com/trends/yumearth-sour-littles.md) - [Organic Allergen-Free Candies](https://www.trendhunter.com/trends/yumearth-candies.md) - [Plant-Based Chewy Candies](https://www.trendhunter.com/trends/plant-based-candy.md) - [No-Added-Sugar Chocolate Candies](https://www.trendhunter.com/trends/rainbow-chocolate-candies.md) - [Plant-Based Candy Bars](https://www.trendhunter.com/trends/harken-sweets.md)