# Activist Typography The PURE for Designers Against Child Slavery Project Raises Awareness By Allison Love | Published 2010-06-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pure-for-designers-against-child-slavery References: [behance.net](http://www.behance.net/gallery/PURE/542164) & [behance.net](http://www.behance.net/PNK38) The PURE for Designers Against Child Slavery is a beautiful work of typographic art. The letters in PURE feature beautiful illustratitions within each letter to stand up for [child sex trafficking and slavery](https://www.trendhunter.com/trends/pacific-links-foundation) in Southeast Asia. The letters feature images of skulls, a sad child, a wolf, roses, and birds. Designers Against Child Slavery was established to see "how effective artists can be when they start breaking the boundaries of culture, race, religion and backgrounds." I really like the PURE for [Designers Against Child Slavery typography](https://www.trendhunter.com/trends/pure-exhibition). It is visually and artistically stunning. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 56% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Activist Typography:** Using typography as a medium for activism and social change. - **Awareness Through Art:** Illustrating awareness of social issues through creative and artistic means. - **Boundary-breaking Art:** Exploring the potential of art to transcend cultural, religious and racial boundaries and make a positive social impact. ### Where This Applies - **Graphic Design:** The graphic design industry and designers can use their skills to raise awareness and bring attention to social issues through creative and design-driven solutions. - **Social Activism:** Opportunities for social activists and NGOs to use creative forms of expression, including typography, to raise awareness of social issues and create a lasting impact. - **Art and Design Education:** Curriculum and learning institutions can incorporate social issues into art and design education, fostering a new generation of artists and designers who are socially aware and proactive. ## Related on Trend Hunter - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Kid-Designed Sculptural Furniture](https://www.trendhunter.com/trends/galerie-philia.md) - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md) - [Racism-Combatting Handbag Designs](https://www.trendhunter.com/trends/antiracist-handbag.md) - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md) - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Toddler-Focused Typography Books](https://www.trendhunter.com/trends/my-first-book-of-fancy-letters.md) - [Human Trafficking Awareness Campaigns](https://www.trendhunter.com/trends/bodybar-pilates.md)