# Trail Mix-Flavored Chips 'Trail Chips' Contain All the Goodness of Trail Mix in Chip Form By Katherine Pendrill | Published 2016-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pure-foods References: [preparedfoods](http://www.preparedfoods.com/articles/118739-pure-foods-trail-chips) & [trailchips](http://trailchips.com/) Pure Foods recently debuted a new product called 'Trail Chips' that takes all the nutritional value of trail mix and transforms it into flavorful, easy-to-eat chips. Packed with superfoods, whole grains and other beneficial nutrients, these gourmet chips provide a quick and easy way to refuel on the go. Trail Chips are baked chips that are made from organic ingredients such as seeds, ancient grains and antioxidant-rich berries. In addition to providing a whopping 18 grams of whole grains per serving, the chips are also high in fiber and other vitamins. Despite the high nutritional content, the chips are completely organic, non-GMO, kosher and gluten-free. Available in both a Wildberry Medley and Tropical Medley, Pure Foods' Trail Chips are a healthy choice for everything from an early-morning breakfast to a post-gym snack. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 79% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Healthy Chips:** There is a disruptive innovation opportunity in creating chips made from nutritious ingredients that are appealing to health-conscious consumers. - **Functional Snacks:** There is an opportunity for creating snacks that not only taste good but also provide specific health benefits, targeting niche markets such as post-workout snacking. - **Combining Flavors:** There is an opportunity for experimenting with new flavor combinations that are both delicious and nutritious, catering to consumers who want both taste and health benefits in their snacks. ### Who This Affects Most - **Snack Foods:** The snack food industry can benefit from creating healthier snack options that cater to the growing market of health-conscious consumers. - **Health and Wellness:** The health and wellness industry can benefit from creating functional snacks that provide specific health benefits targeted at niche markets such as post-workout refueling. - **Organic Food:** The organic food industry can benefit from creating innovative healthy snack options that are made from organic, non-GMO, kosher, and gluten-free ingredients catering to a growing market of consumers who value these characteristics in their food. ## Related on Trend Hunter - [Sustainable Trail Mixes](https://www.trendhunter.com/trends/shar.md) - [Savory Trail Mixes](https://www.trendhunter.com/trends/savory-trail-mixes.md) - [International Flavor Trail Mixes](https://www.trendhunter.com/trends/global-fusions-trail-mixes.md) - [Crunchy Chickpea Granolas](https://www.trendhunter.com/trends/chickpea-granola-crunch-mix.md) - [Organic Chocolate Chip Bars](https://www.trendhunter.com/trends/organic-chocolate-chip.md) - [Authentic Mexican Trail Mixes](https://www.trendhunter.com/trends/chuza-trail-mixes.md) - [Refrigerated Trail Mixes](https://www.trendhunter.com/trends/fresh-face-foods.md) - [Sweet-and-Salty Snack Mixes](https://www.trendhunter.com/trends/planters-trail-mix.md) - [All-Natural Pinole Chips](https://www.trendhunter.com/trends/pinole-chips.md)