# Faith-Based Streaming Services Sony Pictures Acquires Pure Flix with Evangelical Content By Amy Duong | Published 2021-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pure-flix References: [latimes](https://www.latimes.com/entertainment-arts/business/story/2020-11-12/seeking-christian-viewers-sony-acquires-faith-based-streaming-service) [Sony Pictures](https://www.trendhunter.com/trends/sony-pictures-wonderverse) acquires '[Pure Flix](https://www.trendhunter.com/trends/pure-genius-protein-pink-lemonade)' to connect with its Christian audiences. Pure Flix is a faith-centric subscription video service with movies and TV shows that are evangelical-friendly. It charges $13 for a month's subscription of $84 for a year. The new service will be part of the subsidiary of [Affirm Entertainment](https://www.trendhunter.com/trends/affirm-superapp), which is the division at Sony that helms the production, distribution, and marketing of faith-based films. Some of the films include 'Heaven is Real,' 'War Room,' and 'Miracles from Heaven.' Keith Le Goy at Sony talks about the Pure Flix, “Pure Flix is a natural fit with our Affirm brand, which is known for its high quality, uplifting, inspirational content [...] Pure Flix has done an amazing job building a robust community of engaged subscribers, and we look forward to continuing to grow and delight audiences with well-curated faith and family entertainment.” Image Credit: Pure Flix ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 12% | Activity: 9% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Faith-centric Streaming Services:** The rise of faith-centric streaming services offers opportunities to produce and distribute more uplifting, inspirational content for faith-based communities. - **Diversification of Streaming Platforms:** The acquisition of Pure Flix by Sony Pictures highlights the potential for major Hollywood studios to diversify their streaming platforms to cater to niche audiences. - **Mainstreaming of Evangelical Content:** The acquisition of Pure Flix also suggests a mainstreaming of evangelical content, which could lead to the emergence of more mainstream Christian and faith-based content across all genres. ### Sectors Adopting This - **Film Production:** The growth of faith-based content and the increasing demand for faith-centric streaming services presents opportunities for film production companies to create relevant, compelling content. - **Streaming Services:** The emergence of faith-centric streaming services offers opportunities for streaming platforms to cater to niche audiences and diversify their content offerings. - **Marketing and Distribution:** The expansion of faith-based content also presents opportunities for marketing and distribution companies to reach new audiences and generate revenue in a growing market. ## Related on Trend Hunter - [Affordable Family TV Services](https://www.trendhunter.com/trends/vizio.md) - [QSR-Branded Streaming Services](https://www.trendhunter.com/trends/streaming-service-1.md) - [Game Development Brand Acquisitions](https://www.trendhunter.com/trends/spry-fox-1.md) - [Game Studio Aquisitions](https://www.trendhunter.com/trends/spry-fox.md) - [Esports Tournament Platforms](https://www.trendhunter.com/trends/repeat-gg.md) - [International D2C Content Platforms](https://www.trendhunter.com/trends/flixsnip.md) - [Large-Scale Entertainment Acquisitions](https://www.trendhunter.com/trends/netflix-warner-bros.md) - [Automated Livestreaming Fitness Integrations](https://www.trendhunter.com/trends/elevate-by-echelon.md) - [Budget Cinema Compact Camera](https://www.trendhunter.com/trends/budget-cinema-compact-camera.md)