# Affordable 24/7 Gym Models PureGym Expands its Pure Fitness Concept into the North American Market By Kalin Ned | Published 2024-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pure-fitness References: [insider.fitt.co](https://insider.fitt.co/press-release/leading-european-fitness-operator-puregym-announces-partnership-to-drive-large-scale-expansion-of-its-pure-fitness-concept-within-north-america/)  [PureGym](https://www.trendhunter.com/trends/ambitious-group-fitness), a leading fitness operator originating from the U.K., is known for its innovative 24/7 gym model. The brand is now expanding its successful '[Pure Fitness'](https://www.trendhunter.com/trends/stronger-challenge) concept into North America through a strategic partnership with RCS Real Estate Advisors. This collaboration aims to leverage RCS's expertise in real estate strategy to accelerate Pure Fitness's [franchise and real estate footprint](https://www.trendhunter.com/trends/body-fit-training) across the U.S. and Canada. Founded in 2008, PureGym has established itself as a pioneer in affordable and flexible fitness solutions, catering to over 1.9 million members worldwide across nearly 600 gyms. The introduction of its Pure Fitness brand to North America builds on its proven success in Europe and other global markets, offering low-cost memberships, state-of-the-art equipment, and round-the-clock access, without the need for long-term contracts. This partnership not only aims to enhance the availability of fitness amenities but also to support local economies by creating new business opportunities through franchising. Image Credit: PureGym ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 42% | Activity: 49% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **24/7 Fitness Accessibility:** Enhanced around-the-clock gym access caters to the diverse schedules of modern consumers, offering a more flexible fitness solution. - **Affordable Fitness Solutions:** Low-cost membership options democratize access to high-quality fitness facilities, broadening the market reach. - **Franchising Expansion in Fitness:** Strategic partnerships for franchising facilitate rapid spread and penetration into new markets, spurring local business growth. ### Industries Being Reshaped - **Fitness and Wellness:** The demand for affordable and flexible fitness solutions is reshaping the fitness and wellness industry. - **Real Estate:** Collaborations with real estate advisors to expand gym properties indicate a synergistic integration of fitness and real estate sectors. - **Franchising:** Growing franchise opportunities in the fitness sector provide new avenues for entrepreneurial ventures. ## Related on Trend Hunter - [Ambitious Group Fitness Classes](https://www.trendhunter.com/trends/ambitious-group-fitness.md) - [Adaptable Fitness Approaches](https://www.trendhunter.com/trends/adaptable-fitness.md) - [European Fitness Pop-Ups](https://www.trendhunter.com/trends/nordic-strong.md) - [Premium Private Gym Models](https://www.trendhunter.com/trends/premium-private-gym-model.md) - [Flexible Gym Access Platforms](https://www.trendhunter.com/trends/rep-gym-pass.md) - [Fitness-Focused Group Purchasing Organizations](https://www.trendhunter.com/trends/group-purchasing-organization.md) - [Gym Growth-Focused Platforms](https://www.trendhunter.com/trends/gym-launch.md) - [Group Strength Training Franchises](https://www.trendhunter.com/trends/group-strength-training.md) - [Standardized Fitness Programming-Focused Partnerships](https://www.trendhunter.com/trends/fitura-brands.md)