# K-Beauty Cleansing Oils ma:nyo Highlights the Efficacy of Its Pure Cleansing Oil By Kalin Ned | Published 2025-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pure-cleansing-oil References: [amazon](https://www.amazon.com/Cleansing-Blackhead-Plant-Based-Suitable-Skincare/dp/B01N5K834V/?tag=trenhunt0f-20)  The Korean skincare brand ma:[nyo](https://www.trendhunter.com/trends/soybean-cleansing-oil) is promoting its top-selling product — the Pure Cleansing Oil — on the [Amazon](https://www.trendhunter.com/trends/soothing-jelly-cleanser) marketplace. This product is reported to have a leading market position in South Korea's beauty industry. The Pure Cleansing Oil by ma:nyo is a plant-based oil that transforms upon contact with water to remove makeup and impurities. The rich and lightweight formulation also claims an exceptional effectiveness against with blackheads, reporting it can reduce them by up to 58%. The product is powered by soybean oil, olive oil, jojoba seed, argan kernel, and 10 other plant oils. The Korean brand highlights that the Pure Cleansing Oil is suitable for sensitive skin, is vegan, biodegradable, and incorporates a high percentage of botanical ingredients. Image Credit: ma:nyo ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 59% | Activity: 73% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Beauty Products:** The rise of plant-based beauty products caters to consumers seeking natural ingredients that promise effective skincare solutions. - **Multi-functional Skincare Solutions:** Products offering multiple benefits, such as makeup removal and blackhead reduction, showcase the trend towards simplifying skincare routines. - **Vegan and Eco-friendly Cosmetics:** The increasing demand for vegan, biodegradable cosmetics is drives innovation in sustainable beauty product formulations. ### Where This Applies - **Skincare:** The skincare industry is expanding its offerings with innovative products that address multiple skin concerns with one application. - **Natural Cosmetics:** Natural cosmetics are gaining favor as consumers prioritize plant-based, environmentally friendly ingredients in their skincare regimens. - **Vegan Personal Care:** The vegan personal care market is booming with products that appeal to eco-conscious consumers through ethical ingredient sourcing and biodegradable packaging. ## Related on Trend Hunter - [Soybean-Powered Natural Oil Cleansers](https://www.trendhunter.com/trends/soybean-cleansing-oil.md) - [Makeup-Dissolving Oil Cleansers](https://www.trendhunter.com/trends/hanyul-artemisia-soothing-cleansing-oil.md) - [Mung Bean Cleansing Oils](https://www.trendhunter.com/trends/mung-bean-cleansing-oil.md) - [Mild Cleansing Oil Formulas](https://www.trendhunter.com/trends/cleansing-oil-mild.md) - [Comprehensive Waterless Cleansing Oils](https://www.trendhunter.com/trends/absolute-cleansing-oil.md) - [All-In-One Soybean Cleansers](https://www.trendhunter.com/trends/pure-soybean-cleansing-milk.md) - [Rice Bran-Powered Cleansing Oils](https://www.trendhunter.com/trends/facial-cleansing-oils.md) - [Silky Oil-Based Facial Cleansers](https://www.trendhunter.com/trends/bubble-skincare-first-class.md) - [Ultra-Concentrated Oil Cleansers](https://www.trendhunter.com/trends/ethereal-cleansing-oil.md)