# Refined Boutique Chocolates The Chocolate Naive Brand Prides Itself On Its Pure Chocolates By Mishal Omar | Published 2017-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pure-chocolate References: [thedieline](http://www.thedieline.com/blog/2017/7/18/chocolate-naive-is-pure-unadulterated-chocolate-goodness) The pure chocolate offered by the Chocolate Naive brand is able to reflect the care that went into the process of making these products, as well as the high quality ingredients that are included in them. The chocolates are produced in a process that emphasizes attention to detail. It starts with dried cacao beans sourced from "exceptional farms," which are then transported to Lithuania -- where Chocolate Naive is based. The brand prides itself on its focus on becoming "world-class craftsmen in working with this type of exquisite production." The branding of the products themselves reveals imagery that is both sophisticated and artistic, using [vibrant illustrations](https://www.trendhunter.com/trends/chocolate-slab) to draw in consumers and emphasize the refined nature of these pure chocolates. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 32% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Artisanal Chocolate:** The trend towards artisanal chocolate presents an opportunity for Chocolate Naive to position itself as a high-quality, refined brand in the chocolate industry. - **Farm-to-table:** The emphasis on sourcing cacao beans from exceptional farms and the attention to detail in the production process aligns with the farm-to-table trend, offering Chocolate Naive a unique selling point. - **Visual Branding:** The use of vibrant illustrations and artistic imagery in Chocolate Naive's branding taps into the trend of visual storytelling, attracting consumers who appreciate visually appealing packaging and aesthetics. ### Industries Being Reshaped - **Artisanal Food:** The trend of artisanal chocolate falls under the larger umbrella of the artisanal food industry, providing an opportunity for innovation and growth. - **Sustainable Farming:** The emphasis on sourcing cacao beans from exceptional farms aligns with the sustainable farming industry, offering opportunities for partnerships and collaborations. - **Packaging Design:** The use of vibrant illustrations and sophisticated packaging design intersects with the packaging industry, presenting opportunities for creative and innovative packaging solutions. ## Related on Trend Hunter - [Gourmet Chocolate Tasting Experiences](https://www.trendhunter.com/trends/gourmet-chocolate.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Minimally Processed Raw Chocolates](https://www.trendhunter.com/trends/rawmio-premium-raw-chocolate-bars.md) - [Madagascar-Sourced Ingredient Chocolates](https://www.trendhunter.com/trends/smallbatch-chocolate-bars.md) - [Traditional Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/pistachio-knafeh-chocolate-bar.md) - [Heirloom Cocoa Bean Chocolates](https://www.trendhunter.com/trends/beyond-good-microbatch-collection.md) - [Extravagant Chocolate Bars](https://www.trendhunter.com/trends/extrtavagant-chocolate.md) - [DTC Clean Label Chocolates](https://www.trendhunter.com/trends/simply-candy.md) - [Textural Artisan Chocolate Bars](https://www.trendhunter.com/trends/gnaw-chocolate-bars.md)