# Neat Netherlandish Eateries 'Pure C' Restaurant Favors Contemporary Style & a Casual Atmosphere By Emily Evans | Published 2011-08-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pure-c-resteraunt References: [letmebeinspired](http://www.letmebeinspired.com/?p=6326) & [lievenmusschoot.be](http://www.lievenmusschoot.be/) Traveling to the Netherlands specifically to try out the '[Pure C' Restaurant](https://www.trendhunter.com/trends/wax-melts1) may be a bit much, but should you be in the area with a grumbling stomach this [contemporary eatery](https://www.trendhunter.com/trends/nami-restaurant) would be a great stop. The [Pure C Restaurant](https://www.trendhunter.com/trends/designer-desk-lamp) was originally built in 1970, but has since been re-designed by Lieven Musschoot who attempted to create a calm, casual atmosphere for patrons to enjoy a refreshing drink and delicious meal. This casual atmosphere is easily achieved through a predominantly white interior with surrounding views of the Netherlands. **Implications** - Revamping older buildings into updated contemporary spaces -- as is done with the Pure C Restaurant -- is a highly appealing venture for many developers and consumers alike. Consumers appreciate products or locations that have a story behind them, and with such companies should pursue such endeavors. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Building Revamping:** Revamping old buildings into updated contemporary spaces like Pure C Restaurant presents an opportunity for developers and consumers who appreciate products or locations that have a story behind them. - **Casual Atmosphere:** Creating a calm and casual atmosphere for patrons to enjoy a refreshing drink and delicious meal presents an opportunity for businesses looking to attract customers who value a relaxed dining experience like the Pure C Restaurant. - **White Interior Design:** Implementing a predominantly white interior design, like that of the Pure C Restaurant, presents an opportunity for businesses to create a modern and simplistic look for their space. ### Where This Applies - **Hospitality Industry:** The hospitality industry can explore revamping old hotel buildings into updated contemporary spaces to offer customers a unique and memorable travel experience as the Pure C Restaurant does for dining. - **Real Estate Industry:** The real estate industry can explore revamping old buildings into updated contemporary spaces to attract clients who appreciate historic buildings with a modern twist, similar to how the Pure C Restaurant has a story behind its design. - **Interior Design Industry:** The interior design industry can explore offering predominantly white interior design services to help businesses create a modern and simplistic look, like that of the Pure C Restaurant. ## Related on Trend Hunter - [Brutalist Museum Restaurants](https://www.trendhunter.com/trends/cantabrian-maritime-museum.md) - [Grotto-Like Punctuated Restaurants](https://www.trendhunter.com/trends/cibaria.md) - [Blue-Toned Restaurant Lounges](https://www.trendhunter.com/trends/agli-amici-1887.md) - [Contemporary Mediterranean Restaurant Designs](https://www.trendhunter.com/trends/contemporary-mediterranean-restaurant.md) - [Industrial Canal Restaurants](https://www.trendhunter.com/trends/canal-restaurant.md) - [Reclaimed Interior Spaces](https://www.trendhunter.com/trends/onyx-aether.md) - [Brutalist-Inspired Serene Restaurants](https://www.trendhunter.com/trends/sushibox.md) - [Refreshed Retreat Interior Designs](https://www.trendhunter.com/trends/brecon.md) - [Famed Paintings-Covered Restaurants](https://www.trendhunter.com/trends/frescohallen.md)