# Wooden Knot Beer Branding The Pure Brewing Knot Murky IPA Has a Natural Can Design By Michael Hemsworth | Published 2017-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pure-brewing References: [uncrate](https://uncrate.com/article/pure-brewing-knot-murky-ipa/) & [purebrewing.org](http://www.purebrewing.org) Craft beer is characterized these days by the premium product it offers but also the [artistic value of the packaging](https://www.trendhunter.com/trends/range-of-beers), which is evident with the new Pure Brewing Knot Murky IPA. The beer features a can that is covered in wood grain complete with a knot in order to convey the collaboration that the beer was created because of with [Beachwood Brewing](https://www.trendhunter.com/trends/new-west-coast-ipa). The packaging for the beer looks as though it's made from real wood despite being just like the other aluminum cans used for packaging beer, complete with a wood-burned logo on the front. Regarding the beer flavor profile itself, the Pure Brewing Knot Murky IPA is reported to have clean tasting notes and is crafted using [Mosaic](https://www.trendhunter.com/trends/aging-supplement), Ekuanot and Loral hops. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 25% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Artistic Craft Beer Packaging:** Opportunity for breweries to differentiate themselves by offering creative and visually appealing packaging designs. - **Natural Aesthetic in Branding:** Brands can capitalize on the trend of using natural elements, like wood grain, to create a sense of authenticity and connection with customers. - **Collaboration Partnerships:** Opportunity for breweries to collaborate with other brands to create unique and limited-edition beers, enhancing consumer interest and curiosity. ### Industries Being Reshaped - **Craft Beer:** Craft breweries can explore innovative packaging designs to stand out and attract more customers. - **Packaging:** Packaging companies can develop new materials and techniques to create realistic wood-like designs for diverse product categories. - **Food and Beverage:** Food and beverage companies can adopt a natural aesthetic in their branding to appeal to consumers who prioritize authenticity and sustainability. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Art-Appreciating Hazy IPAs](https://www.trendhunter.com/trends/artistic-hazy-ipas.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md)