# Pure Botanical Face Serums Province Apothecary’s Rejuvenating + Hydrating Serum is Nourishing By Kalin Ned | Published 2021-07-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pure-botanical-face-serum References: [provinceapothecary](https://provinceapothecary.com/products/rejuvenating-hydrating-face-serum-with-neroli-frankincense) Province [Apothecary](https://www.trendhunter.com/trends/illuminating-radiant-vitamin-c-serum) is a Canadian brand, renowned for its high-quality organic products, and this pure botanical serum with Neroli and Frankincense is definitely here to support this legacy. Pegged as a “daily essential,” this compact tincture is powerful when it comes to skin nourishment and an excellent product to take with you on the go. The formula of the [pure botanical face serum](https://www.trendhunter.com/trends/nutrientrich-plantbased-serum) presents a blend that works to “effectively replenish moisture without clogging pores, while smoothing the look of fine lines, preventing the signs of aging and promoting skin elasticity.” The Neroli Oil included in the Rejuvenating + Hydrating Serum works to reduce the look of age spots and overall rejuvenate the skin. The [Frankincense Oil](https://www.trendhunter.com/trends/cosy-cottage-facial-serum), on the other hand, strengthens the skin and deep cleans the pores. This ingredient is sourced from oleum resin and has been used since ancient times for its deep fragrance. Image Credit: Province Apothecary ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 39% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Pure Botanical Skincare:** There is a growing trend towards the use of pure botanical ingredients in skincare products. - **Anti-aging and Skin Elasticity:** Consumers are looking for products that can effectively address the signs of aging, such as fine lines and loss of skin elasticity. - **On-the-go Skincare:** Portable skincare products that can be easily taken with you anywhere are becoming increasingly popular. ### Sectors Adopting This - **Organic Skincare:** Organic skincare brands that use high-quality pure botanical ingredients have an opportunity to capitalize on this trend. - **Anti-aging Skincare:** The anti-aging skincare industry can benefit from incorporating ingredients like Neroli and Frankincense Oil into their products to meet consumer demand. - **Travel and Hospitality:** Hotels and travel-related businesses can partner with skincare brands to offer guests on-the-go skincare products to make their stay more comfortable. ## Related on Trend Hunter - [High-Performance Skin Serums](https://www.trendhunter.com/trends/illuminating-radiant-vitamin-c-serum.md) - [Antioxidant Rose Serums](https://www.trendhunter.com/trends/brahmi-skincare.md) - [Holistic Summer Beauty Rituals](https://www.trendhunter.com/trends/seasonal-skincare1.md) - [Hydrating Brightening Serums](https://www.trendhunter.com/trends/botanity-flavon.md) - [Holistic Canadian Skincare](https://www.trendhunter.com/trends/lotus-aroma.md) - [Organic Retinol Serums](https://www.trendhunter.com/trends/organic-retinol.md) - [Bio-Retinol Face Serums](https://www.trendhunter.com/trends/revive-bioretinol-face-serum.md) - [Orange Blossom Water Serums](https://www.trendhunter.com/trends/daily-hydrating-serum.md) - [Sea Buckthorn Face Serums](https://www.trendhunter.com/trends/sea-buckthorn.md)