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# Cashless Drink Payments
This App Provides a Seamless Way for Consumers to Purchase a Drink

By Katherine Pendrill | Published 2015-09-25 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/purchase-a-drink
References: [betalist](http://betalist.com/startups/rooam) & [rooam.co](http://www.rooam.co/)

'Rooam' is a new app that makes it easier and more convenient for consumers to purchase a drink. In recent years, many companies have developed apps that allows consumers to pay for food, taxis and even hotels from their phones. However, there is no comparable service available for bars or nightclubs.

Rooam makes it easier for consumers to enjoy a night out by giving them a way to purchase a drink without ever pulling out their wallet. Rooam is linked to the user's credit card, meaning all payments are conducted through the app. The mobile platform also includes real-time updates about local events so that users can see what other places they may like to check out.

Rooam ultimately makes it easier for users to travel from one bar to the next without ever stopping for cash.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 30% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Mobile Payment Convenience:** Rooam disrupts the traditional payment method by allowing users to purchase drinks through their mobile phones, eliminating the need for cash or physical credit cards.
- **App Integration for Bars and Nightclubs:** Rooam fills the gap in the market by providing a seamless app-based payment solution specifically tailored for bars and nightclubs, offering a disruptive innovation opportunity for these establishments.
- **Real-time Event Updates:** By offering real-time updates about local events, Rooam enhances the user experience by enabling users to explore new places and venues, opening up possibilities for event planning and coordination.

### Where This Applies

- **Hospitality:** The hospitality industry can benefit from adopting app-based payment solutions like Rooam, unlocking new levels of convenience and improving customer experience.
- **Mobile Payments:** Rooam's entry into the mobile payment market brings a new perspective and potential disruption to the industry, encouraging other companies to innovate and compete.
- **Nightlife Entertainment:** Rooam's app-based payment system presents a disruptive opportunity for bars and nightclubs to streamline their payment processes and attract tech-savvy consumers looking for seamless experiences.

## Related on Trend Hunter

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- [Payment-Tracking POS Devices](https://www.trendhunter.com/trends/arryved.md)
