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# Philanthropic Woven Accessories
Pura Vida Bracelets Supports Artistans in Costa Rica

By Sarah Moore | Published 2012-07-28 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/pura-vida-bracelets
References: [puravidabracelets](http://puravidabracelets.com/)

[Pura Vida Bracelets](https://www.trendhunter.com/trends/fourpiece-bracelet-set) sells handmade, original friendship bracelets crafted by local artisans in Costa Rica. Each of the colourful, woven accessories helps to support the artisans who craft them and provides them with a viable way to make an income.

The company is also dedicated to keeping the oceans and beaches of the world clean and free of garbage and pollutants. Through a partnership with One Percent for the Planet, the company donates 1 per cent of its proceeds to the [Surfrider Foundation](https://www.trendhunter.com/trends/lightbodied-ale) to help take care of the world’s oceans and oceanfronts.

They also have a special charity line, and a portion of the sales of each of these bracelets goes toward causes such as Breast Cancer and [Autism research](https://www.trendhunter.com/trends/spark-financial).

**Contact Information**
Pura Vida Bracelets [website](http://puravidabracelets.com/)
Pura Vida Bracelets on [Facebook](http://www.facebook.com/puravidabracelets)
Pura Vida Bracelets on [Twitter](http://twitter.com/puravidabrac)
Pura Vida Bracelets on [Pinterest](http://pinterest.com/puravidabrac/)

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 74% | Activity: 84% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Key Themes Behind This Trend

- **Handmade Accessories:** There is a growing interest in handmade accessories providing an opportunity for artisans to create unique and personalized products.
- **Sustainable Philanthropy:** Companies that incorporate sustainable philanthropy into their business model can attract and retain customers who prioritize social responsibility.
- **Charitable Product Lines:** Creating product lines that support charitable causes can increase brand loyalty and consumer engagement.

### Where This Applies

- **Fashion:** The fashion industry can incorporate handmade, unique accessories into their product offerings while supporting artisan communities.
- **Philanthropy:** Philanthropic organizations can partner with companies to create sustainable giving models that benefit communities and the environment.
- **Consumer Goods:** Consumer goods companies can create charitable product lines to increase brand loyalty and consumer engagement while supporting important causes.

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