# App-Controlled Diffuser Scents Pura Partnered with Anthropologie to Launch Three New Scents By Elena Rahman | Published 2022-06-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pura-partnered-with-anthropologie References: [trypura](https://www.trypura.com/collections/fragrances/products/sol-tobac)  [Pura](https://www.trendhunter.com/trends/otherland-collaboration) partnered with [Anthropologie](https://www.trendhunter.com/trends/pura-and-anthropologie) to create three new scents for the smart home fragrance company's diffuser system. The app-connected diffuser brand and the stylish fashion chain worked to create summer-inspired scents to help consumers create a fragranced environment. Consumers can now purchase the [Santal Blush](https://www.trendhunter.com/trends/le-labo1), Cassis Tulsi, and Sol Tobac fragrances through Pura's online store. Santal Blush boasts bold summer florals and a fruity scent with notes of wood, amber, and musk. Cassis Tulsi offers a relaxing blend of black current and lemon, rounded out with hints of iris and sandalwood. Moreover, Sol Tobac is a lemony fragrance made with sweet honey and golden tobacco, complete with hints of rye whisky. Each fragrance harnesses different aspects of the summer season. Image Credit: Pura ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 73% | Activity: 30% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Smart Home Fragrance:** There is an opportunity for more fragrance companies to partner with smart home companies to create app-controlled fragrances. - **Summer-inspired Scents:** Creating seasonal scents, such as those inspired by summer, provides an opportunity for fragrance companies to differentiate themselves from competitors. - **App-connected Diffusers:** There is a growing trend towards app-connected diffusers that allow consumers to control their scent preferences from their smartphones. ### Where This Applies - **Fragrance:** Fragrance companies have an opportunity to partner with smart home companies to create app-connected scents. - **Smart Home:** Smart home companies can expand their offerings by incorporating fragrance into their app-connected devices. - **Retail:** Retailers, particularly those in the fashion industry, can increase sales by offering their own branded fragrances to be used with app-connected diffusers. ## Related on Trend Hunter - [Smart Fragrance Expansions](https://www.trendhunter.com/trends/otherland-collaboration.md) - [Modern Winter-Inspired Fragrances](https://www.trendhunter.com/trends/winterinspired-fragrance.md) - [Festive Diffuser Bundles](https://www.trendhunter.com/trends/winter-best-sellers.md) - [Fruit-Inspired Home Fragrances](https://www.trendhunter.com/trends/illume-collection.md) - [Island-Themed Home Fragrances](https://www.trendhunter.com/trends/pineapple-cilantro-scent.md) - [Clean Nature-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-unify-co.md) - [Refreshing Collaborative Fragrances](https://www.trendhunter.com/trends/pura-and-anthropologie.md) - [Art-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-the-metropolitan.md) - [Functional Wellness-Promoting Fragrances](https://www.trendhunter.com/trends/allos.md)