# Portable Purifying Wardrobes Pura-Case Uses Ozone to Clear Clothes of Bacteria & Micro-Organisms By Laura McQuarrie | Published 2020-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pura-case References: [dezeen](https://www.dezeen.com/2020/04/30/pura-case-carlo-ratti-associati/) & [pura-case](https://www.pura-case.com/) Carlo Ratti Associati's [Pura](https://www.trendhunter.com/trends/pet-odor-eliminator)-Case is a concept wardrobe that powerfully purifies clothing with ozone. The [battery-powered system](https://www.trendhunter.com/trends/pulito) bosts a [standing design](https://www.trendhunter.com/trends/drobe-luggage) that's made from recycled fibers that's slim enough to fit inside tight spaces and small enough to be portable. The studio says that with the use of ozone, 98% of micro-organisms, bacteria and viruses have the potential to be removed from clothing and fabric, all within the span of an hour. The Pura-Case is a design that represents what Carlo Ratti Associati anticipates will be part of the "new normal." As Carlo Ratti describes, "As the entire world adjusts to a new normal in terms of health and hygiene, Pura-Case aims to promote top sanitation standards in the key interface between us and the environment—clothes." Image Credit: Carlo Ratti Associati ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 85% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Portable Purifying Wardrobes:** The rise of portable purifying wardrobes presents an opportunity for companies to develop and incorporate similar technology, such as air purifiers and sanitizers, into other portable products. - **Ozone-based Sanitization:** The increasing popularity of ozone-based sanitization products presents an opportunity for companies to develop new and innovative ozone-based cleaning products and systems. - **Compact Design:** The trend towards compact, portable, and energy-efficient products presents an opportunity for companies to develop products that integrate similar features and functionalities into their designs. ### Where This Applies - **Fashion:** The concept of purifying wardrobes presents disruptive innovation opportunities for the fashion and textile industry, particularly in the development of sustainable and eco-friendly fabrics and clothing. - **Consumer Electronics:** The trend towards portable purifying products presents an opportunity for the consumer electronics industry to develop similar products, such as air purifiers and sanitizers, that are portable, energy-efficient, and stylishly designed. - **Healthcare:** Ozone-based sanitization technology presents an opportunity for the healthcare industry to develop new products and systems that can help prevent the spread of infectious diseases and improve hygiene standards. ## Related on Trend Hunter - [Sanitizing Organizational Clothing Cabinets](https://www.trendhunter.com/trends/clothing-cabinet1.md) - [Miniature Sanitized Cabinet Concepts](https://www.trendhunter.com/trends/yujin-lee.md) - [Odor-Eliminating Storage Boxes](https://www.trendhunter.com/trends/nutroz-enclosed-ozone-device.md) - [Minimalist Wardrobe Dehumidifiers](https://www.trendhunter.com/trends/wardrobe-dehumidifier.md) - [Multipurpose Portable Washing Machines](https://www.trendhunter.com/trends/wonertool-portable-washing-machine.md) - [Sanitizing Shoe Cabinets](https://www.trendhunter.com/trends/rootsense.md) - [Odor-Segregating Travel Backpacks](https://www.trendhunter.com/trends/odorsegregating-travel-backpack.md) - [Handheld Garment Cleaning Devices](https://www.trendhunter.com/trends/portable-dry-cleaner.md) - [Battery-Powered Air Purifiers](https://www.trendhunter.com/trends/dreo-macro-pro.md)