# Celebratory Doll Cosmetics The 10-Piece PÜR X BARBIE Collection Marks the Doll's 60th Anniversary By Laura McQuarrie | Published 2019-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pur-x-barbie References: [popsugar](https://www.popsugar.com/beauty/PUR-Cosmetics-x-Barbie-Collaboration-46422507?stream_view=1#photo-46422527) & [purcosmetics](https://www.purcosmetics.com/new/pur-x-barbie-10-piece-collection) To celebrate Barbie's [60th anniversary](https://www.trendhunter.com/trends/anniversary-vault), a special PÜR X BARBIE cosmetics collection has been released that's sure to delight Millennials who grew up playing with the iconic fashion figure. Within the PÜR X BARBIE Endless Possibilities Signature Pressed Pigments Palette, fans will find bold yet wearable shades in shimmer, matte, and glitter finishes. Beyond boasting a fun range of color cosmetic shades that are inspired by Barbie, the collection's products also tie in with Barbie's unique traits—like the PÜR X BARBIE Forever Flawless Signature Complexion Brush that references the doll's soft, brushable hair or the black eyelashes that define her face. In keeping with [Mattel's](https://www.trendhunter.com/trends/65th-anniversary-barbie-signature-doll-collection) mission to inspire the limitless potential in every girl, the [limited-edition 10-piece collection](https://www.trendhunter.com/trends/annabelle-cosmetics) appeals to artists, students, professionals and more. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Celebratory Doll Cosmetics:** The PÜR X BARBIE collection highlights the growing trend of collaborations between beauty brands and iconic characters or figures. - **Icon-inspired Color Cosmetics:** The PÜR X BARBIE collection taps into the trend of creating makeup products that are inspired by the unique traits and characteristics of popular icons. - **Limited-edition Collaborations:** The PÜR X BARBIE collection represents the ongoing trend of limited-edition collaborations between brands, providing exclusive and collectible products for consumers. ### Where This Applies - **Beauty & Cosmetics:** Beauty brands can explore collaborations with iconic characters or figures to create unique and trendy collections, attracting a diverse consumer base. - **Fashion & Toys:** Toy companies can partner with beauty brands to create makeup collections inspired by popular dolls or fashion figures, offering fans a complete experience that extends beyond toys. - **Marketing & Branding:** Brands can leverage limited-edition collaborations to create buzz, generate excitement, and increase brand awareness among consumers, creating a sense of exclusivity and collectibility. ## Related on Trend Hunter - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Barbie Paint Collabs](https://www.trendhunter.com/trends/backdrop-x-barbie.md) - [Celebratory Monochromatic Dolls](https://www.trendhunter.com/trends/65th-anniversary-barbie-signature-doll-collection.md) - [Glamorized Drinkware Collections](https://www.trendhunter.com/trends/glamorized-drinkware-collections-the-barbie-x-stanley-collaboration-feature.md) - [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md) - [Celebratory Cosmetic Collections](https://www.trendhunter.com/trends/pixi-25-years-of-glow-collection.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Nostalgic Toy-Film-Inspired Makeup Capsules](https://www.trendhunter.com/trends/pixars-toy-story.md) - [Exclusive Toy-Inspired Candy Bars](https://www.trendhunter.com/trends/barbie-chocolate-bars.md)