# Pop-Up Puppy Bars Devils Backbone Brewery's Hosted a 'Pup-Up Bar' on National Puppy Day By Katherine Pendrill | Published 2019-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pupup-ba References: [delish](https://www.delish.com/food-news/a26896734/national-puppy-day-pup-up-bar-devils-backbone/) & [facebook](https://www.facebook.com/events/576941099450897/) In honor of National Puppy Day on March 23rd, [Devils Backbone Brewery](https://www.trendhunter.com/trends/brick-houses) in DC hosted a cleverly named 'pup-up bar.' "Featuring actual pup-tenders, [dog treat bar](https://www.trendhunter.com/trends/ultimate-celebration-cake-bites), dog caricaturist, adoptable rescue dogs, and DB dog swag," the canine-friendly event gave dog owners the perfect way to spoil their pooches. Devils Backbone Brewery's pup-up bar was hosted at Midlands DC Beer Garden, which has a heated outdoor patio that is very dog-friendly. For those who attended, the brewery sent around five dog waiter—dubbed 'pup-tenders'—with beer-carrying vests to deliver each person's order. Guests were welcome to bring their dogs and there were even some adoptable pups there for those who came pooch-less. Best of all a portion of all the proceeds from the Devils Backbone sales were donated to [City Dogs Rescue](https://www.trendhunter.com/trends/cesar-restaurant-weekend-2025). Image Credit: *Devils Backbone Brewery.* ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 65% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Pet-friendly Pubs:** Businesses could explore the possibility of accommodating pets as a part of their brand identity. - **Dog-centric Events:** Hosting events specifically tailored to dog owners could help businesses attract a new target market. - **Charitable Partnerships:** Partnering with animal rescues or other charities can help businesses increase their social impact and attract socially conscious customers. ### Where This Applies - **Brewery and Pub Industry:** Dogs have become an integral part of the craft beer culture, and businesses in this industry could potentially boost client loyalty by hosting dog-friendly events. - **Pet Industry:** The increasing number of pet owners opens up a plethora of opportunities in the pet care industry including facilities for pets, grooming and other related services. - **Event Planning Industry:** Event planners can benefit from hosting pet-oriented events, which may create a market niche, attracting an unexplored audience for themselves and their clients. ## Related on Trend Hunter - [Brewery-Backed Dog Merchandise](https://www.trendhunter.com/trends/brewdog-1.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Pop-Up Dog Parks](https://www.trendhunter.com/trends/unleashed-dog-park.md) - [Beer-Branded Dog Brackets](https://www.trendhunter.com/trends/busch-light-bark-bracket.md) - [Dog-Friendly Dating Pop-Ups](https://www.trendhunter.com/trends/dog-friendly-dating.md) - [Dog-Themed Valentine's Day Events](https://www.trendhunter.com/trends/barkhaven-pawsitively-in-love.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Dog-Honoring Fundraising Campaigns](https://www.trendhunter.com/trends/dogust-campaign.md) - [Canine-Supporting Pale Ales](https://www.trendhunter.com/trends/caninesupporting-west-coast-ipas.md)