# Puppy Dating App Giveaways Rover Rewards Dating App Users Who Replace Fish Pics with Pups By Grace Mahas | Published 2024-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/puppy-dating-app-giveaways References: [rover](https://www.rover.com/ca/)  [Rover](https://www.trendhunter.com/trends/psychic-pet-readings), the pet-centric company, is launching an innovative campaign this Valentine's season, encouraging people to swap their fish photos on dating apps with pictures of dogs. The initiative is based on a survey indicating that 60% of dating app users are more likely to swipe right on profiles featuring a dog. To participate, hopeful daters need to update their profiles with a dog photo, take a before-and-after screenshot of the change, and email it to nomorefishpics@rover.com. In return, they'll receive a voucher for a free dog walk worth $25 to use on Rover, perfect for a date night. This campaign aligns with the findings that most online daters prefer to see dog pictures on profiles, and the presence of a dog can positively influence the number of matches. Golden Retrievers, in particular, are the most favored breed, with many seeking a "golden retriever boyfriend," a term popularized by Taylor Swift. Moreover, 69% of those with fish photos on their profiles stated they would consider replacing them with dog photos. Rover's campaign taps into this sentiment, encouraging a switch to dog photos for a better chance at making meaningful connections. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 80% | Activity: 83% | Freshness: 21% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Dating Profile Dog Pictures:** More online daters are now preferring profiles with dog pictures, especially golden retrievers, increasing the opportunity for dating apps to integrate dog-centric features. - **Influencer Power of Pet Photos:** The presence of a pet in dating app profiles is positively influencing the number of matches, presenting opportunities for brands to collaborate with pet influencers for promotional campaigns. - **Campaigns Promoting Connection:** Rover's initiative to encourage users to replace fish photos with dog photos on dating apps taps into the desire for authentic connections, offering an opportunity for brands to leverage similar campaigns. ### Where This Applies - **Dating Apps:** Dating app developers can explore integrating dog-centric features to cater to the increasing preference for profiles with dog pictures, providing users with more engaging and relatable experiences. - **Influencer Marketing:** Brands in various industries, especially those targeting dating app users, can collaborate with pet influencers to leverage the influence of pet photos in promoting their products or services. - **Marketing and Advertising:** Marketers and advertisers can learn from Rover's campaign and create initiatives that prioritize authentic connections and encourage users to make changes for enhanced experiences and better engagement. ## Related on Trend Hunter - [Dog-Friendly Dating Pop-Ups](https://www.trendhunter.com/trends/dog-friendly-dating.md) - [Pooch-Preferring Dating Apps](https://www.trendhunter.com/trends/dating-app-for-dog-lovers.md) - [Canine-Centric Meetup Apps](https://www.trendhunter.com/trends/canine-centric-meetup-app.md) - [Adoptable Cat App Takeovers](https://www.trendhunter.com/trends/date-cats-not-humans.md) - [Fish Pic Dating App Bans](https://www.trendhunter.com/trends/fish-pics.md) - [Pet-Inspired Proposal Initiatives](https://www.trendhunter.com/trends/engaged-couples.md) - [Feline-Focused Dating Apps](https://www.trendhunter.com/trends/cat-lovers-dating.md) - [Livestream Adoption Campaigns](https://www.trendhunter.com/trends/february-14th-livestream.md) - [Connective Canine Apps](https://www.trendhunter.com/trends/dog-park-app.md)