# Alternate Sporting Events Animal Planet's 'Puppy Bowl' Gives Girls a Super Bowl 2009 Alternative By Marissa Brassfield | Published 2009-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/puppy-bowl-super-bowl References: [neatorama](http://www.neatorama.com/2009/02/01/whos-watching-the-puppy-bowl-today/) & [animal.discovery](http://animal.discovery.com/tv/puppy-bowl/puppy-bowl.html) Animal Planet's 'Puppy Bowl' is an [adorable annual tradition](https://www.trendhunter.com/trends/caninefriendly-sporting-events) that takes place on the day of the Super Bowl. Diehard Steelers and [Cardinals](https://www.trendhunter.com/trends/schnucks-cherry-cardinals-crunch-ice-cream) fans will shudder to think that anyone wouldn't want to watch the 2009 Super Bowl this evening, but for every die-hard fan there's an uninterested individual for whom February 1, 2009 is just another Sunday. Unfortunately, non-sports fans are often looped in with the diehards on Super Bowl Sunday and are forced to sit through hours of commentary, instant replays and commercials for a sport in which they have no interest. The Puppy Bowl pits 24 puppies in an all-out playfest on the gridiron. Who'll reign supreme: Griffey, the Labrador Retriever or Alex, the scrappy [Hound Mix](https://www.trendhunter.com/trends/recovery-boots-system)? Only time will tell as these adorable pups head to the gridiron to settle the score on Super Bowl Sunday. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 26% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Alternate Sporting Events:** There is a growing trend of alternative sporting events that cater to individuals who are not interested in mainstream sports like the Super Bowl. - **Adorable Sports Entertainment:** The popularity of Animal Planet's 'Puppy Bowl' highlights a trend towards using cute and entertaining animals in sports events to capture the attention of viewers. - **Interactive Animal Competitions:** There is a trend towards interactive competitions involving animals, such as the Puppy Bowl, which engage the audience and offer a unique form of entertainment. ### Where This Applies - **Sports Entertainment:** The sports entertainment industry can explore the opportunity of creating alternative sporting events that appeal to a wider audience beyond traditional sports fans. - **Animal Events and Competitions:** The animal events and competitions industry can leverage the trend of using adorable animals in sporting events to attract sponsors, advertisers, and viewers. - **Event Management:** The event management industry can take advantage of the trend towards interactive animal competitions by organizing and hosting unique events that engage the audience and offer a distinct form of entertainment. ## Related on Trend Hunter - [Puppy Trading Card NFTs](https://www.trendhunter.com/trends/puppy-bowl.md) - [Adoptable Rabbit Races](https://www.trendhunter.com/trends/the-bunny-bowl.md) - [Super Bowl Streaming Services](https://www.trendhunter.com/trends/tubi-1.md) - [Uneventful Big Game Ads](https://www.trendhunter.com/trends/angel-soft-super-bowl.md) - [Game Day Doughnut Lineups](https://www.trendhunter.com/trends/halftime-show-doughnut.md) - [Consoling Hot Dogs](https://www.trendhunter.com/trends/emotional-support-dogs.md) - [Pet-Themed Branding Initatives](https://www.trendhunter.com/trends/puppy-bowls.md) - [Super Bowl-Themed Doughnuts](https://www.trendhunter.com/trends/big-game-doughnuts.md) - [Celeb-Hosted Super Bowl Parties](https://www.trendhunter.com/trends/rob-gronkowski.md)