# Diamonds for Dogs Nordstrom Targets Spoiled Puppies By Going Like Sixty | Published 2008-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/puppy-bling-nordstroms-never-wants-you-to-leave-their-store References: [shop.nordstrom](http://shop.nordstrom.com/S/2978981?refsid=242031&refcat=0~2376781~6002216~6004675&SourceID=1&SlotID=1&origin=related) [Nordstrom](https://www.trendhunter.com/trends/wonder-all-the-way) wants you to stay in their store and shop for every member of the family, and these days, a lot of Americana’s include their pets as kin. With the credit crunch looming, this Christmas will be a rough retail season, so keeping customers in the store is vital to a successful season. For this reason, Nordstrom wants to provide [one stop shopping](https://www.trendhunter.com/trends/i-love-you-like-a-dog), including for your pooch or other pets. They have everything from crystal paw prints, bones and pirate skulls on pendants and travel food and water dishes which are just too dog-gone cute. They are all part of the special Nordstrom crystal collection. They also have options for cats such as the necklace with a fish skeleton. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 64% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Pet Pampering:** As pets are considered more and more as family members, businesses that offer pet pampering will disrupt the traditional pet care industry - **In-store Pet Products:** Providing in-store products for pets can keep customers in the store longer and create a competitive advantage for retailers - **Luxurious Pet Accessories:** The trend towards luxury pet accessories creates opportunities for businesses to offer high-end products for niche markets ### Sectors Adopting This - **Pet Care:** The pet care industry can be disrupted by businesses offering pampering services and luxurious accessories for pets - **Retail:** Offering in-store products for pets can give a competitive advantage to retailers and increase the time customers spend in the store - **Jewelry:** Expanding product lines to include high-end pet accessories creates new opportunities for businesses in the jewelry industry ## Related on Trend Hunter - [Customizable Pet-Inspired Accessories](https://www.trendhunter.com/trends/ruff-gems.md) - [Holiday-Centric Pet Outfits](https://www.trendhunter.com/trends/petsmart-2.md) - [Expansive Seasonal Pet Products](https://www.trendhunter.com/trends/petco-merry-makings-holiday-collection.md) - [Holiday Pet Product Ranges](https://www.trendhunter.com/trends/petsmart-merry-bright-holiday-collection.md) - [Pattern-Heavy Pet Collections](https://www.trendhunter.com/trends/bark-graham.md) - [Human-Centric Pet Retail Experiences](https://www.trendhunter.com/trends/my-human.md) - [Personalized Pet-Inspired Ornaments](https://www.trendhunter.com/trends/petinspired-ornament.md) - [Pet-Centered Holiday Products](https://www.trendhunter.com/trends/pet-centered-holiday-products.md) - [Personalized Pet-Inspired Handbags](https://www.trendhunter.com/trends/bark-jacobs.md)