# Soother-Like Facial Workouts Chikako Hirama's Pupeko Anti-Aging Mouthpiece Works Out the Cheeks By Meghan Young | Published 2012-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pupeko-anti-aging-mouthpiece References: [bookofjoe](http://www.bookofjoe.com/2012/01/anti-aging-mouthpiece.html) & [japantrendshop](http://www.japantrendshop.com/pupeko-antiaging-mouthpiece-p-1257.html) The Pupeko Anti-Aging Mouthpiece offers a unique way to exercise cheeks in order to reduce wrinkles and tighten the skin as well as underlying muscles. The soother-like beauty tool inserts into mouths, creating an O-shaped expression that enables the user to suck in and puff out their cheeks to combat those tell-tale lines. Designed by an ordinary housewife named Chikako Hirama, the Pupeko Anti-Aging Mouthpiece is available online at Japan Trend Shop. This e-shop is known for selling unique beauty tools that target [eyes](http://www.trendhunter.com/trends/eye-slack-haruka), [noses](http://www.trendhunter.com/trends/non-surgical-nose-jobs) and [chins](http://www.trendhunter.com/trends/rhythm-slim-chin-muscle-exercise). By using the Pupeko Anti-Aging Mouthpiece daily, women will be able to "offset the signs of aging and bringing a fresher, youthful look back again to [their] cheeks," according to Japan Trend Shop. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 43% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Facial Workouts:** The trend of facial workouts presents opportunities for the development of innovative beauty tools and products. - **Anti-aging Mouthpiece:** The anti-aging mouthpiece trend opens up possibilities for creating new and effective oral devices for facial muscle exercise. - **Targeted Beauty Tools:** The popularity of targeted beauty tools is creating space for the introduction of more specialized devices that address specific facial areas. ### Who This Affects Most - **Beauty and Wellness:** The beauty and wellness industry can explore the potential of facial workouts and anti-aging mouthpieces to offer innovative solutions for aging skin. - **Personal Care Products:** The personal care products industry can tap into the trend of targeted beauty tools by developing facial exercise devices and other related products. - **E-commerce:** The e-commerce industry, particularly online beauty shops, can capitalize on the demand for unique beauty tools by offering a wider range of specialized facial workout devices. ## Related on Trend Hunter - [Facial Contouring Tools](https://www.trendhunter.com/trends/joanna-czechs-facial-massager.md) - [Firming Lower Face Masks](https://www.trendhunter.com/trends/the-uplift-mask.md) - [Anti-Aging Beauty Patches](https://www.trendhunter.com/trends/face-smoothing-patches.md) - [LED Lip Masks](https://www.trendhunter.com/trends/lumilips-led-lip-mask.md) - [Tech-Enhanced Facial Workouts](https://www.trendhunter.com/trends/fitness-for-your-face.md) - [At-Home Facelift Devices](https://www.trendhunter.com/trends/foreo-bear-2.md) - [De-Puffing Mini Skincare Gadgets](https://www.trendhunter.com/trends/nuface.md) - [Firmness-Enhancing Beauty Masks](https://www.trendhunter.com/trends/ems-technology.md) - [Facial Exercise Apps](https://www.trendhunter.com/trends/faceyogi.md)