# Dedicated Doggy Festivals 'Pupchella' is an LA-Based Festival Dedicated to All Things Canine By Katherine Pendrill | Published 2019-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pupchella References: [delish](https://www.delish.com/just-for-fun/a28721715/pupchella-vanderpump-dogs-pasea-hotel/) & [travelandleisure](https://www.travelandleisure.com/trip-ideas/pet-friendly-travel/vanderpump-dogs-pasea-hotel-hosts-pupchella-festival) For those who prefer puppy parades to outdoor concerts, Pupchella is the ultimate destination. Pupchella is a one-day festival dedicated to all things canine. The event—which draws its name from the iconic Coachella music festival—took place on August 11th at the Paséa Hotel & Spa in Huntington Beach, California. The event started with an "oceanfront human and barky brunch," which included [pupaccinos and house-made organic doggy treats](https://www.trendhunter.com/trends/pup-menu) for the pooches, and an omelet station for the owners. The brunch was followed by a puppy fashion show, and other fun activities such as doggy crown-making, glitter fur-painted tattoos, and a dog-friendly photo booth. Organized by the animal rescue organization [Vanderpump Dogs](https://www.trendhunter.com/trends/lays-grilled-cheese-tomato-soup), the event also included an adoption center to help stay pups find new homes. Image Credit: *Daniel Barrett.* ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 65% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Canine-focused Festivals:** Disruptive innovation opportunity: Create unique and immersive festivals that cater specifically to dog lovers and their furry companions. - **Pet Fashion Shows:** Disruptive innovation opportunity: Develop fashion shows and events dedicated to showcasing trendy and stylish pet apparel. - **Dog-friendly Photo Booths:** Disruptive innovation opportunity: Design innovative photo booth experiences that are tailored for dogs, allowing them to take cute and memorable pictures. ### Industries Being Reshaped - **Event Planning:** Disruptive innovation opportunity: Transform the event planning industry by specializing in organizing unique and themed festivals for pet owners. - **Pet Fashion and Apparel:** Disruptive innovation opportunity: Create trendy and fashionable pet clothing brands that cater to pet owners who want their pets to look stylish. - **Pet Photography and Memories:** Disruptive innovation opportunity: Establish a business that offers professional pet photography services and unique ways to capture and preserve memories of pets. ## Related on Trend Hunter - [Pop-Up Dog Parks](https://www.trendhunter.com/trends/unleashed-dog-park.md) - [Dog-Themed Valentine's Day Events](https://www.trendhunter.com/trends/barkhaven-pawsitively-in-love.md) - [Dog-Friendly Dining Events](https://www.trendhunter.com/trends/cesar-restaurant-weekend-2025.md) - [Fresh Dog-Friendly Pizzas](https://www.trendhunter.com/trends/pup-pizza.md) - [Puppy Enrichment Events](https://www.trendhunter.com/trends/central-bark-puppy-hour.md) - [Dog Enrichment Camps](https://www.trendhunter.com/trends/summer-camp-for-dogs.md) - [Breed-Specific Puppy Pop-Ups](https://www.trendhunter.com/trends/royal-canin-cafe-frenchie.md) - [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md) - [Dog-Friendly Dining Events](https://www.trendhunter.com/trends/cesar-restaurant-weekend.md)