# Lash-Lifting Statement Mascaras Pupa Milano's Vamp! Mascara Lash Extender is Long-Lasting By Jana Pijak | Published 2025-03-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pupa-milano References: [amazon](https://www.amazon.ca/Pupa-Milano-Mascara-Extension-Extra/dp/B0D1VC1XSM?__mk_fr_CA=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=CYI1E0436DC&dib=eyJ2IjoiMSJ9.F3NAtoAPp3TTVxV-wKJFI_YwfNf1r0NnJqmfviqEyRT_UQRXbJpdIg-ukJnC9VycHUgH3_0capeFR11thhWSyh33B5qUeHjYfHoGK4HBVHRpy0XVKaNytL7nuIcgeSjdW1JN-S4o_9HLLTxLPw_iVq7D-s3hjGcUBCqFUGj_XMoIb91VfMKZ2BOVfxAKE61EV33S--XF9X8WXurqOVtDPzWEjoFb6D6-OZCKvxNUy1zP9ZIWAdsv9t7peojho7izBfD8TnO6HB2UNkWq_66TBO9w2XfFu6fVKXAwhOOxndU.spjQcs5usVNWsgyzOoOAjmVZRdSqne8yC7VJPwY0EnQ&dib_tag=se&keywords=mascara+PUPA+Milano&qid=1739300214&s=beauty&sprefix=mascara+pupa+milano&tag=trenhunt0f-20) & [pupamilano](https://www.pupamilano.com/vamp-mascara-lash-extender/040565A112.html)  [Pupa Milano's](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara) recently launched Vamp! Mascara Lash Extender formula is to transform lashes with instantly visible results. While 93% of users reported a more open gaze, 96% saw more lifted lashes. Additionally, 90% of users experienced longer lashes, while 96% found the product formula to be long-lasting. The Vamp! Mascara Lash Extender helps to build texture while helping improve [volume and length](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara). Infused with acacia gum and film-forming agents, the mascara creates a lifting effect, while castor oil ingredients nourish and hydrate without weighing down your lashes. Pupa Milano's stretch silicone applicator lifts lashes in three dimensions, and the cone-shaped brush captures every lash, from shortest to longest, for a smooth and controlled application. Clinically and ophthalmologically tested, the Vamp! Mascara Lash Extender formula is suitable for sensitive eyes and contact lens wearers. It is now available on [Amazon](https://www.trendhunter.com/trends/kiss-falscara-value-packs) and across select Canadian retailers. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 52% | Activity: 54% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Three-dimensional Lash Lifting:** Innovative applicators like Pupa Milano's stretch silicone design redefine volumizing mascara by achieving multi-dimensional lash lifting. - **Clean Beauty Ingredients:** The rise of nourishing ingredients such as castor oil in mascaras highlights the trend of merging beauty with eye health benefits. - **Sensitive-eye Formulations:** Mascaras with formulations safe for sensitive eyes are revolutionizing eye makeup by making them accessible to a broader audience, including contact lens wearers. ### Where This Applies - **Cosmetics:** The cosmetics industry is leveraging advanced formulations and applicator designs to enhance product appeal and user satisfaction. - **Health-conscious Beauty:** Industries focused on health-conscious beauty are integrating health-beneficial elements into traditional makeup products to meet the demands of informed consumers. - **E-commerce:** The e-commerce sector benefits from selling innovative beauty products like Pupa Milano's mascaras, allowing for broader distribution and accessibility. ## Related on Trend Hunter - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Lengthening High-End Mascaras](https://www.trendhunter.com/trends/pradascope.md) - [Gravity-Defying Wax Mascaras](https://www.trendhunter.com/trends/love-the-lift-mascara.md) - [Vitamin E-Infused Lash Primers](https://www.trendhunter.com/trends/macs-stack-legit-lift.md) - [Sleek Lash-Defining Mascaras](https://www.trendhunter.com/trends/lancome-1.md) - [Defining Richly Black Mascaras](https://www.trendhunter.com/trends/perversion-volumizing-mascara.md) - [Luxurious Sweat-Resistant Mascaras](https://www.trendhunter.com/trends/ysl-lash-latex-mascara.md)