# Punk-Rock Promotions Johnny Rotten for Dairy Crest Butter By Cowbag | Published 2008-09-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/punks-promoting-butter-john-lyon-to-be-face-of-uk-butter-brand References: [nme](http://www.nme.com/news/sex-pistols/39765) & [johnlydon](http://www.johnlydon.com) If this had been sent out in April I would have been convinced it was a wind-up. But it hasn’t and it is true. Sex Pistols frontman John Lydon, perhaps better known as Johnny Rotten, has become the new face of [British butter](https://www.trendhunter.com/trends/golden-hooves-salted-butter) Dairy Crest. The singer will apparently appear in Country Life TV ads for the butter, which is the last remaining major British brand. A spokesperson said Lydon had been chosen because he is “a great British icon.” “His independent views are part of his consumer appeal and his tongue-in-cheek sense of humor shines through in our [TV advertising](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign).” The first ad featuring Lydon is expected to start broadcasting soon. I hope he does better than when he was on “I Am a Celebrity” when he would deliberately say a four letter word (starting with c and ending in t) on live TV. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 3% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Brand Endorsements:** Disruptive innovation opportunity: Explore unconventional partnerships between celebrities and brands to create unique and attention-grabbing advertising campaigns. - **Nostalgia Marketing:** Disruptive innovation opportunity: Tap into nostalgia by featuring iconic figures from the past in advertising campaigns to evoke positive emotions and engage with target audiences. - **Humor in Advertising:** Disruptive innovation opportunity: Incorporate tongue-in-cheek humor in TV ads to create a memorable and relatable brand image. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Collaborate with celebrities to promote food and beverage products and create a strong brand identity. - **Entertainment:** Disruptive innovation opportunity: Partner with popular celebrities to endorse entertainment-related products and services, tapping into their fan base for increased visibility and engagement. - **Advertising and Marketing:** Disruptive innovation opportunity: Experiment with creative and unconventional advertising strategies, such as featuring unexpected celebrities in campaigns, to stand out in a crowded market. ## Related on Trend Hunter - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md) - [Chef-Starring Plant-Based Butter Ads](https://www.trendhunter.com/trends/flora-skip-the-cow.md) - [Butter Aviation Promotions](https://www.trendhunter.com/trends/utterly-butterly.md) - [Butter Alternative Chef Partnerships](https://www.trendhunter.com/trends/i-cant-believe-its-not-butter-and-gordon-ramsey.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Dairy-Free Custard Kits](https://www.trendhunter.com/trends/custard-kit.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md)