# Brewed Beer-Scented Deodorants BrewDog's Iconic Punk IPA is the Scent of its New Deodorant By Amy Duong | Published 2023-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/punk-ipa References: [designtaxi](https://designtaxi.com/news/423800/Dads-Can-Smell-Just-Like-Brewed-Beer-With-This-Special-Scented-Deodorant/) & [go.skimresources](https://go.skimresources.com/?id=107413X1564726&isjs=1&jv=15.4.1-stackpath&sref=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F423800%2FDads-Can-Smell-Just-Like-Brewed-Beer-With-This-Special-Scented-Deodorant%2F&url=https%3A%2F%2Fwww.brewdog.com%2Fuk%2Fbrewdog-x-fussy-punk-ipa-deodorant%3Futm_source%3DDesignTAXI%26utm_medium%3DDesignTAXI%26utm_term%3DDesignTAXI%26utm_content%3DDesignTAXI%26utm_campaign%3DDesignTAXI&xs=1&xtz=-60&xuuid=3372b70deff64b123d8096b774075a49&xjsf=other_click__contextmenu%20%5B2%5D)  Craft brewery [BrewDog](https://www.trendhunter.com/trends/brewdog-planet-pale) unveils its new Punk IPA deodorant, which is a roll-on described to be bold, hoppy, and tropical. It arrives in time for the Summer season and is made from all-natural ingredients along with [plastic-free compostable refills](https://www.trendhunter.com/trends/wild-rollon-deodorant) as well. It fuses together with the IPA's Planet Positive carbon-negative certified credentials, ensuring that the product is not harmful to the earth, is vegan, and is cruelty-free. In terms of the design, it appears to be made in collaboration with fussy and complete in a sleek structure. The [sustainable roll-on deodorant](https://www.trendhunter.com/trends/refillable-deodorant-packs) is encased in a navy blue casing with embossed branding detail for a minimal design language. It is also defined by curved details for a soft look and feel. Image Credit: BrewDog ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 86% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Beer-inspired Personal Care Products:** Opportunity for beauty and personal care companies to create unique scents and formulations inspired by beer and craft breweries. - **Sustainable and Eco-friendly Personal Care:** Opportunity for personal care companies to create products with all-natural ingredients and sustainable packaging to appeal to environmentally conscious consumers. - **Collaborations Between Beverage and Beauty Industries:** Opportunity for companies in the beverage and beauty industries to collaborate and create unique products that appeal to a wider range of consumers. ### Who This Affects Most - **Craft Beer Industry:** Opportunity for craft breweries to diversify their product offerings and reach new markets with beer-inspired personal care products. - **Health and Beauty Industry:** Opportunity for health and beauty companies to tap into the growing natural and sustainable beauty trends with eco-friendly personal care products. - **Sustainable Packaging Industry:** Opportunity for sustainable packaging companies to provide innovative, compostable solutions for personal care products, like BrewDog's refillable deodorant. ## Related on Trend Hunter - [Fruity Collaboration Retailer Beers](https://www.trendhunter.com/trends/brewdog-beers.md) - [Collaborative Vegan Beers](https://www.trendhunter.com/trends/collaborative-vegan-beer.md) - [Cold-Activated Deodorant Packaging](https://www.trendhunter.com/trends/dura-chill.md) - [Brewery-Backed Dog Merchandise](https://www.trendhunter.com/trends/brewdog-1.md) - [Dessert-Inspired Beers](https://www.trendhunter.com/trends/brewdog-x-candy-kittens-eton-mess-new-england-ipa.md) - [Refillable Roll-On Deodorants](https://www.trendhunter.com/trends/wild-rollon-deodorant.md) - [Dine-Out Beer Promotions](https://www.trendhunter.com/trends/brewdog-onpack-promotion.md) - [Rejuvenated West Coast IPAs](https://www.trendhunter.com/trends/rejuvenated-west-coast-ipa.md) - [Free-From Fig Deodorants](https://www.trendhunter.com/trends/father-figure-deodorant.md)