# Fresh Strawberry Gins Greater Than's Punk Gin Challenges Popular Pink Gins By Laura McQuarrie | Published 2024-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/punk-gin References: [foodtechbiz](https://www.foodtechbiz.com/product-launches/punk-is-the-new-pink-greater-than-gin-releases-its-4th-limited-edition-punk-gin) & [instagram](https://www.instagram.com/p/C5AavQEo5c6/?hl=en&img_index=2)  India's first craft gin brand, [Greater Than Gin](https://www.trendhunter.com/trends/drink-greater-than), launched a limited-edition [Punk Gin](https://www.trendhunter.com/trends/kerplunk-kandy-grape-slurpee) that defies popular pink gins by exclusively using fresh ingredients. "Pink [Gins](https://www.trendhunter.com/trends/elderflower-rose-gin) are all the rage," says Anand Virmani, Nao Spirits co-founder and chief executive officer, "But most pink gins have artificial flavouring, colour and lots of sugar, bearing little semblance to a real gin." Nao Spirits, the maker of Greater Than Gin, is on track with its aim of launching a new and limited-edition gin annually, each with a different flavor and story to tell with fresh ingredients. Punk Gin is the fourth limited-edition release, and it's said to be best enjoyed with tonic water, sliced strawberry, and a basil leaf or sprig of rosemary. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 28% | Activity: 40% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Craft Gin Innovation:** Craft gin brands are defying the norm by using fresh ingredients in limited-edition releases. - **Authentic Flavors Movement:** The popularity of fresh ingredient-focused gins challenges the artificial flavoring trend in the gin industry. - **Limited-edition Variety Expansion:** Gin makers are exploring annual limited-edition releases with unique flavors to offer a diverse range for consumers. ### Sectors Adopting This - **Craft Spirits:** The craft spirits industry sees opportunities for innovation by prioritizing the use of fresh and authentic ingredients in gin production. - **Beverage Manufacturing:** In the beverage manufacturing sector, incorporating limited-edition releases with unique flavors using fresh ingredients can drive consumer engagement and market differentiation. - **Hospitality & Mixology:** The hospitality and mixology industry can tap into the trend of limited-edition gins with fresh ingredients to create unique cocktail experiences for patrons. ## Related on Trend Hunter - [Strawberry-Flavored Pink Gins](https://www.trendhunter.com/trends/four-peel-strawberry-gin.md) - [Turkish-Inspired Pink Gins](https://www.trendhunter.com/trends/arbory-afloat.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Pinkish Non-Alcoholic Spirits](https://www.trendhunter.com/trends/gordons-premium-pink-00.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md) - [Fruity Eye-Catching Gins](https://www.trendhunter.com/trends/beefeater-rhubarb-cranberry.md) - [Upcycled Strawberry Gins](https://www.trendhunter.com/trends/strawberry-gin-liqueur.md) - [Flavorful Gin Innovations](https://www.trendhunter.com/trends/ginuary.md) - [Upcycled Strawberry Gins](https://www.trendhunter.com/trends/wonky-strawberry-gin.md)