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# Smart Rewards Chatbots
Punchh's AI Chatbot Introduces the Next Generation of Loyalty Programs

By Laura McQuarrie | Published 2017-03-24 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/punchh
References: [businesswire](http://www.businesswire.com/news/home/20170308005724/en/Punchh-Introduces-Artificial-Intelligence-Chatbot-Revolutionize-Restaurant) & [punchh](https://punchh.com/)

[Punchh](https://www.trendhunter.com/trends/pokeworks-app) is a provider of cloud-based technologies for the restaurant industry that help to build engagement and loyalty. Some brands that currently use Punchh's offerings include El Pollo Loco, Moe's and Quiznos.

Recently, Punchh introduced that it will be helping to take restaurant rewards programs to the next level with its newest product, an artificially intelligent chatbot that helps customers order food, as well as earn and redeem points simply by using messenger apps. Soon, consumers will be able to use [Facebook](https://www.trendhunter.com/trends/faxo) Messenger and [Amazon's](https://www.trendhunter.com/trends/opentable-regulars) Alexa to make purchases, give feedback, take surveys, play games and earn points.

One of the first brands to implement this new offering from Punchh is PizzaRev. On Punchh's new loyalty program platform, CMO Jeff Zuckerman says: "We see chatbots as the next big thing in restaurant loyalty programs."

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 59% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Smart Rewards Chatbots:** Chatbots with AI technology are a disruptively innovative way to improve customer experience and increase loyalty in the restaurant industry.
- **Messenger App Integration:** Integrating rewards and loyalty programs into popular messenger apps creates opportunities for businesses to engage with customers directly and seamlessly.
- **Next-gen Loyalty Programs:** The introduction of AI chatbots presents opportunities for developing more sophisticated and customized loyalty rewards programs.

### Where This Applies

- **Restaurant Industry:** By providing personalized and easily accessible engagement and loyalty-based experiences, chatbots could become an important aspect of the future restaurant industry's customer engagement strategies.
- **Tech Industry:** Development of chatbots with AI technology presents huge opportunities for tech companies looking to capitalize on the trend towards personalized customer engagement/experiences.
- **Marketing Industry:** Marketers need to consider how chatbots factor into the marketing mix, and explore how they can be used in addition to social media platform efforts.

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