# Candy-Filled Pinata Cakes This Pumpkin-Shaped Cake is Filled with Sweet Treats By Katherine Pendrill | Published 2015-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkinshaped-cake References: [brandeating](http://www.brandeating.com/2015/10/baskin-robbins-debuts-candy-filled-pinata-cake-for-halloween.html) & [baskinrobbins](http://www.baskinrobbins.ca/product-profile/new-pinata-pumpkin-patch-cake/?type=cakes&category=) Baskin-Robbins released a pumpkin-shaped cake filled with '[M&M's](https://www.trendhunter.com/trends/mms-milk-chocolate-pumpkin-pie) Minis.' With Halloween only a few weeks away, many companies are releasing festive desserts. This [Halloween-themed cake](https://www.trendhunter.com/trends/tous-les-jours-spooky-delights) comes with an extra-special surprise hidden inside. The new 'Pinata Pumpkin Patch Cake' is an ice cream cake molded into the shape of a jack-o-lantern. The dessert is made up of a vanilla base that is topped with vanilla ice cream. The exterior is then coated with orange cream to mimic the look of a jack-o-lantern. The inside of the cake features a [candy-filled center](https://www.trendhunter.com/trends/insomnia-cookies-halloween) that spills out when the cake is cut. For those looking for an extra special treat, the cake is also available in the 'Seasonal Pumpkin Pie' flavor or the 'Trick Oreo Treat' flavor. The pumpkin-shaped cake provides a unique way to celebrate the spookiest day of the year. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Festive Desserts:** Opportunity for companies to create special desserts for holidays and events, incorporating unique elements like candy-filled centers. - **Interactive Cakes:** Innovation in cake design to include surprise-filled interiors, creating an interactive dining experience. - **Seasonal Flavors:** Demand for limited-time flavors tied to specific seasons or holidays, providing an opportunity for product variations and experimentation. ### Sectors Adopting This - **Food & Beverage:** Companies can capitalize on the trend by developing and marketing festive desserts that offer a surprise element to consumers. - **Event Planning:** Cake designers and event planners can create custom interactive cakes that enhance the overall experience of celebratory events. - **Ice Cream Manufacturers:** Ice cream brands can explore the creation of seasonal flavors, incorporating unique ingredients or flavors to match specific holidays or occasions. ## Related on Trend Hunter - [Two-Tier Pumpkin Cakes](https://www.trendhunter.com/trends/new-pumpkin-cake.md) - [Monstrous Ice Cream Cakes](https://www.trendhunter.com/trends/crunchie-munchie-monster-cake.md) - [Turkey-Resembling Ice Cream Cakes](https://www.trendhunter.com/trends/turkey-cake.md) - [Crispy Autumnal Dessert Candies](https://www.trendhunter.com/trends/mms-milk-chocolate-pumpkin-pie.md) - [Halloween Candy Ice Creams](https://www.trendhunter.com/trends/31-nights-of-monster-mash-creation.md) - [Monster-Themed Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-okashina-okashina-halloween.md) - [Frozen Halloween-Themed Taco Treats](https://www.trendhunter.com/trends/boo-batter-ice-cream-taco.md) - [Pumpkin Pie Ice Creams](https://www.trendhunter.com/trends/pumpkin-in-the-sky-creation.md) - [Rainbow Sprinkle-Studded Cakes](https://www.trendhunter.com/trends/confetti-crazy-cake.md)