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# Season-Specific Beer Giveaways
Bud Light's #PumpkinPatchPayout Campaign Rewards NFL Fans

By Riley von Niessen | Published 2020-10-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkinpatchpayout
References: [twitter](https://twitter.com/budlight/status/1316375541180760064) & [budlight](http://budlight.com)

As an [official beer sponsor for the NFL](https://www.trendhunter.com/trends/applebees-3), [Bud Light](https://www.trendhunter.com/trends/bud-light-x-traeger-grills) announced a new campaign called #PumpkinPatchPayout that aims to make it a little easier for football fans to enjoy the fall weather over the weekend.

Through the campaign, Bud Light is rewarding football fans who miss out on a Sunday game to get outside and enjoy some time at a pumpkin patch with their loved ones. Fans can enter to win by Tweeting a photo of themselves at a pumpkin patch on Sunday, October 18th, 2020, using the #PumpkinPatchPayout and #BudLightSweepstakes hashtags. If they're selected as the winner, they'll receive a [Bud Light-branded mini fridge](https://www.trendhunter.com/trends/the-neighborator), which they can stock with a season's worth of complimentary beer.

Image Credit: Bud Light

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 39% | Activity: 48% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Season-specific Beer Giveaways:** Disruptive Innovation Opportunity: Brands can create campaigns that align with seasonal activities to enhance customer engagement and brand loyalty.
- **Social Media Contests:** Disruptive Innovation Opportunity: Companies can leverage social media platforms to run contests and generate user-generated content, increasing brand visibility and reach.
- **Brand Partnerships:** Disruptive Innovation Opportunity: Collaborating with popular sports leagues or events can help companies reach target audiences and increase brand awareness.

### Where This Applies

- **Beverage Industry:** Disruptive Innovation Opportunity: Beverage companies can design unique marketing campaigns to attract and engage consumers, fostering brand loyalty and increasing sales.
- **Sports Industry:** Disruptive Innovation Opportunity: Sports organizations can form partnerships with brands to create exciting promotional campaigns that enhance fan experiences and generate revenue.
- **Social Media Marketing Industry:** Disruptive Innovation Opportunity: Social media marketing agencies can assist brands in designing and executing engaging contests and campaigns that leverage user-generated content.

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- [Logo Duplicating Contests](https://www.trendhunter.com/trends/chill-harder-champ.md)
- [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md)