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# Seasonal Hybrid Sippers
Food + Word's Pumpkin Vietnamese Iced Coffee is Wonderfully Refreshing

By Susan Keefe | Published 2011-10-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-vietnamese-iced-coffee
References: [foodista](http://www.foodista.com/blog/2011/09/28/pumpkin-iced-coffee) & [foodpluswords](http://foodpluswords.com/2011/09/pumpkin-spice-vietnamese-iced-coffee-plus-a-giveaway/)

Food + Word's Pumpkin Vietnamese Iced Coffee transforms a summer favorite into fall indulgence. Autumn can be difficult to gage weather wise. In the early months of this typically brisk season, the temperature can be a touch bipolar, alternating from hot to cold and back again in the span of twenty-four hours. By the time September rolls around, our palettes are crying out for change and a whole new crop of seasonal produce is competing for our attention. A nice, cool cup of Pumpkin Vietnamese Iced Coffee allows you to welcome the coming cold months with heady spices like cinnamon and nutmeg, while providing a reprieve from the occasional September heatwave.

Using the Vietnamese take on the legendary beverage, Food + Words has created a creamy lip-smacking treat that's sure to please with the Pumpkin Vietnamese Iced Coffee. Made with a touch of sweetened condensed milk, this beverage takes on a level of decadence usually reserved for puddings and mousses. The [pumpkin spice](https://www.trendhunter.com/trends/pumpkin-chai-blend) gives you a taste of pumpkin pie, which only makes sippers fantasize about the possibility of creating a [coffee-infused pumpkin pie](https://www.trendhunter.com/trends/coldbrew-concentrate).

Inspiring, refreshing and still keeping with the season, Pumpkin Vietnamese Iced Coffee is a multi-talented beverage.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 37% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Seasonal Hybrid Beverages:** There is room for innovation in creating seasonal versions of classic beverages.
- **Indulgent Iced Coffees:** There is an opportunity to create iced coffee variations with more indulgent ingredients like condensed milk.
- **Coffee-infused Treats:** There is a trend to explore the possibility of creating coffee-infused versions of popular desserts.

### Who This Affects Most

- **Food and Beverage:** There is room for innovation in creating seasonal and indulgent beverages, as well as coffee-infused desserts.
- **Coffee Shops:** Coffee shops can capitalize on the trend of seasonal hybrid beverages and indulgent iced coffees to attract more customers.
- **Bakery:** Bakeries can explore the trend of coffee-infused treats to offer new and innovative products to their customers.

## Related on Trend Hunter

- [Autumnal Coffee Toppers](https://www.trendhunter.com/trends/cold-foam-creamer.md)
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- [Functional Fall Lattes](https://www.trendhunter.com/trends/pumpkin-spice-superlatte.md)
- [Seasonal Cannabis Coffee Drinks](https://www.trendhunter.com/trends/zenith-nitro-cold-brew-cannabis-pumpkin-spice.md)
- [Specialty Vietnamese Coffees](https://www.trendhunter.com/trends/specialty-vietnamese-coffee.md)
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