# Decorative Pumpkin Trees Trader Joe's Pumpkin Trees are More Adorable Than They are Spooky By Katherine Pendrill | Published 2019-10-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-trees References: [delish](https://www.delish.com/food/a29352344/trader-joes-pumpkin-trees/) & [instagram](https://www.instagram.com/thespookyvegan/?utm_source=ig_embed) If you're looking for [Halloween decorations](https://www.trendhunter.com/trends/oriental-trading) that will make you smile instead of scream, look no further than [Trader Joe's](https://www.trendhunter.com/trends/pumpkin-spiced-teeny-tiny-pretzels) new Pumpkin Tree. Despite the name, Trader Joe's new Pumpkin Tree does not actually feature mini pumpkins. In reality, the tiny orange fruit hanging off the branches are a type of eggplant. The plant is known as Solanum integrifolium, or the Chinese Scarlet Eggplant, though it is often called a pumpkin tree due to the eggplant's resemblance to the [festive fall gourd](https://www.trendhunter.com/trends/harvest-brunch-dog-treats). The fruit on the plant can last anywhere from two to four weeks, so it's actually perfect for any seasonal Halloween display. The stems are also pre-cut, so all you need to do is place the plant in a festive vase of water to keep it fresh. Image Credit: *@thespookyvegan.* ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 71% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Festive Halloween Decor:** There is an opportunity to create new and unique Halloween decor items that focus on cuteness and charm rather than traditional spooky themes. - **Unconventional Plant Uses:** The use of eggplants in place of pumpkins as a decorative plant may inspire similar creative usage of plants in other industries. - **Eco-friendly Decor:** Using organic or biodegradable materials for trendy seasonal decorations can attract environmentally-conscious consumers. ### Industries Being Reshaped - **Home Decor:** The home decor industry can capitalize on the trend of non-traditional fall decorations to create unique and eye-catching displays for their customers. - **Gardening and Landscaping:** The gardening and landscaping industry can explore new and creative ways to use plants in unconventional ways for decoration and aesthetics. - **Sustainable Materials:** Using sustainable and organic materials for seasonal decorations can attract consumers who value eco-friendliness and sustainability in products. ## Related on Trend Hunter - [Private Label Pumpkin Cookies](https://www.trendhunter.com/trends/sugar-cookie-dough-pumpkins.md) - [Seasonal Pumpkin Sandwich Cookies](https://www.trendhunter.com/trends/pumpkin-spiced-joejoes.md) - [Compact Canned Houseplants](https://www.trendhunter.com/trends/trader-joes-mini-can-foliage.md) - [Sugar-Dusted Pumpkin Loaves](https://www.trendhunter.com/trends/new-pumpkin-loaf.md) - [Festive Fall Hand Pies](https://www.trendhunter.com/trends/apple-pumpkin-hand-pies.md) - [Organic Pumpkin Vinegars](https://www.trendhunter.com/trends/organic-raw-pumpkin-vinegar.md) - [Sticky Pumpkin-Infused Cakes](https://www.trendhunter.com/trends/trader-joes-pumpkin-sticky-toffee-cakes.md) - [Festive Pumpkin-Filled Ravioli](https://www.trendhunter.com/trends/gluten-free-pumpkin-ravioli.md) - [Halloween Mini Tote Bags](https://www.trendhunter.com/trends/halloween-mini-tote-bag.md)