# Autumnal Pumpkin Teas Celestial Seasonings Released a 'Sweet Harvest Pumpkin' Black Tea Flavor By Laura McQuarrie | Published 2017-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-tea References: [trndmonitor](https://trndmonitor.com/tea-spotlight-celestial-seasonings-sweet-harvest-pumpkin-black-tea/) & [celestialseasonings](http://www.celestialseasonings.com/products/black/sweet-harvest-pumpkin) For the fall season this year, Celestial Seasonings is spotlighting its Sweet Harvest Pumpkin tea flavor, which pairs a base of rich black tea with warming spices like cinnamon, nutmeg and ginger. As well as pumpkin and natural pumpkin flavor being included in the tea product's list of ingredients, the Sweet Harvest Pumpkin tea also includes natural stevia extract as a sweetener. The popularity of pumpkin spice flavors has inspired many food and beverage brands to create unexpected new ways for fans to enjoy some of the most comforting flavors of fall without having to order a latte. As Celestial Seasonings' Sweet Harvest Pumpkin is made with a base of black tea, it does contain a small amount of caffeine. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Pumpkin Spice Craze:** The pumpkin spice trend is growing in popularity, leading to new innovations in food and beverage products that incorporate this traditional fall flavor. - **Fall-themed Beverages:** Brands are releasing limited edition and seasonal drinks that cater to the cozy and comforting flavors associated with fall. - **Health-conscious Flavor Additions:** Companies are incorporating natural sweeteners and flavors into their products to cater to consumers who are increasingly focused on healthy eating and drinking habits. ### Sectors Adopting This - **Tea:** Tea companies have an opportunity to create new and unexpected flavors that cater to the fall season, as well as explore the use of natural sweeteners in their products. - **Coffee:** Coffee companies can also tap into the pumpkin spice craze by releasing fall-themed beverages that incorporate this popular flavor. - **Snack Foods:** Snack food companies can create limited edition products that cater to the fall season, incorporating flavors like pumpkin spice to tap into the growing demand for seasonal and comforting snacks. ## Related on Trend Hunter - [Seasonal Caffeine-Free Teas](https://www.trendhunter.com/trends/pumpkin-spice-tea.md) - [Comforting Autumnal Teas](https://www.trendhunter.com/trends/halloween-tea-assortment.md) - [Superfood Tea Powders](https://www.trendhunter.com/trends/superfood-tea1.md) - [Pumpkin Pie Matcha Drinks](https://www.trendhunter.com/trends/pumpkin-pie-matcha.md) - [Festive Tea Blends](https://www.trendhunter.com/trends/holiday-teas.md) - [Pumpkin Spice Latte Kits](https://www.trendhunter.com/trends/pumpkin-spice-latte-kit.md) - [Pumpkin-Forward Bubble Teas](https://www.trendhunter.com/trends/pumpkin-spice-bubble-tea-series.md) - [Pumpkin Spiced Bubble Teas](https://www.trendhunter.com/trends/pumpkin-spice-bubble-tea.md) - [Chilled Autumn-Inspired Teas](https://www.trendhunter.com/trends/caramel-apple-iced-tea.md)