# Seasonal Pumpkin Sandwich Cookies The New Pumpkin Spiced Joe-Joe’s are Perfect for Fall By Katherine Pendrill | Published 2022-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spiced-joejoes References: [traderjoes](https://www.traderjoes.com/home/products/pdp/pumpkin-spiced-joe-joes-sandwich-cookies-074248)  [Trader Joe's](https://www.trendhunter.com/trends/new-pumpkin-loaf) is already the go-to destination for pumpkin-flavored products and now the grocery store brand is wowing consumers yet again with its new Pumpkin Spiced Joe-Joe's Sandwich Cookies. As the brand itself says, "A fall without Trader Joe’s pumpkin-y treats would hardly be fall at all," which means it's only natural that the brand would give its iconic Joe-Joe's cookies a [pumpkin-spiced makeover](https://www.trendhunter.com/trends/pumpkin-spice-chocolate-chip-cookie). The new Trader Joe’s Pumpkin Spiced Joe-Joe’s take the celebrated Pumpkin Joe-Joe’s cookies and dip them in a sweet pumpkin-spiced yogurt coating. The whole thing is then topped off with sea salt to balance out the flavors. A delicious way to celebrate the start of the fall season or the perfect gift for the pumpkin lover in your life, the new Pumpkin Spiced Joe-Joe’s are a must-by this autumn. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 62% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Pumpkin Products:** Food brands can disrupt the market by creating seasonal pumpkin flavored products like the Pumpkin Spiced Joe-Joe's sandwich cookies. - **Flavored Coating:** Food brands can innovate by adding flavored coating to their products like the sweet pumpkin-spiced yogurt coating on the Pumpkin Spiced Joe-Joe's sandwich cookies. - **Balanced Flavors:** Food brands can create a unique taste experience by using sea salt to balance out the sweetness of their flavored products like in the Pumpkin Spiced Joe-Joe's sandwich cookies. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on seasonal trends by creating pumpkin-flavored products like the Pumpkin Spiced Joe-Joe's sandwich cookies. - **Snack Food:** Snack food brands can innovate by adding flavored coatings to their products like the sweet pumpkin-spiced yogurt coating on the Pumpkin Spiced Joe-Joe's sandwich cookies. - **Retail:** Retailers can generate sales by offering seasonal products like the Pumpkin Spiced Joe-Joe's sandwich cookies during the fall season. ## Related on Trend Hunter - [Private Label Pumpkin Cookies](https://www.trendhunter.com/trends/sugar-cookie-dough-pumpkins.md) - [Sugar-Dusted Pumpkin Loaves](https://www.trendhunter.com/trends/new-pumpkin-loaf.md) - [Cinnamon Bun Sandwich Cookies](https://www.trendhunter.com/trends/cinnamon-bun-inspired-joejoes-sandwich-creme-cookies.md) - [Seasonal Apple Shortbread Cookies](https://www.trendhunter.com/trends/all-butter-apple-shortbread-cookies.md) - [Festive Fall Hand Pies](https://www.trendhunter.com/trends/apple-pumpkin-hand-pies.md) - [Mini Pumpkin Ginger Scones](https://www.trendhunter.com/trends/12-mini-pumpkin-ginger-scones.md) - [Pumpkin Cheesecake-Filled Croissants](https://www.trendhunter.com/trends/pumpkin-cheesecake-croissants.md) - [Halloween-Themed Sprinkle Mixes](https://www.trendhunter.com/trends/halloween-sprinkle.md) - [Sticky Pumpkin-Infused Cakes](https://www.trendhunter.com/trends/trader-joes-pumpkin-sticky-toffee-cakes.md)