# Spiced Pumpkin Whipped Cream Starbucks is Serving PSLs with Pumpkin Spice Whipped Cream By Laura McQuarrie | Published 2016-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-whipped-cream References: [brandeating](http://www.brandeating.com/2016/10/starbucks-offering-pumpkin-spice-whip-through-october-10-2016.html) & [news.starbucks](https://news.starbucks.com/news/starbucks-psl-birthday-with-pumpkin-spice-whip) In celebration of its iconic Pumpkin Spice Latte turning 13 as of October 10th of this year, [Starbucks](https://www.trendhunter.com/trends/pumpkin-spice-espresso-martini) is now servings this iconic fall favorite drink with an all-new [pumpkin spice whipped cream topping](https://www.trendhunter.com/trends/peppermint-mocha-whipped-cream) for a limited time. For the fall season as part of this promotion, the new Starbucks Pumpkin Spice Whip will be automatically added to all [Pumpkin Spice Lattes and Frappuccinos](https://www.trendhunter.com/trends/frappuccino-blended-beverages) ordered at the chain, but the flavorful whipped topping can also be added to any other Starbucks beverage menu item upon request by a customer. Although the pumpkin spice flavor has served to inspire a range of food and beverage products over the last decade, this past year has seen some of the most unusual pumpkin spice-flavored products, such as potato chips, pizza and even kefir. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Pumpkin Spice Flavor:** There is potential for other food and beverage companies to implement this unique pumpkin spice flavor into their products during the fall season. - **Special Seasonal Offerings:** There is opportunity for other coffee shops to create limited time seasonal offerings similarly to Starbucks Pumpkin Spice Latte. - **Customizable Menu Items:** Restaurants and cafes can incorporate customizable menu items (such as Starbucks Pumpkin Spice Whip) to cater to individual tastes and preferences. ### Who This Affects Most - **Coffee Shops:** With Starbucks releasing a new seasonal topping, other coffee shops may see an increase in competition and may need to create their own unique seasonal offerings. - **Food and Beverage:** Companies that do not normally produce seasonal fall products (such as potato chips, pizza and kefir) may want to see how they can do so to capitalize on this trend. - **Restaurants and Cafes:** Restaurants and cafes can utilize customizable menu items to attract customers who want the ability to personalize their orders. ## Related on Trend Hunter - [Spiced Pumpkin Martinis](https://www.trendhunter.com/trends/pumpkin-spice-espresso-martini.md) - [On-Demand Pumpkin Spice Deliveries](https://www.trendhunter.com/trends/whipshots-and-doordash.md) - [PSL Tasting Flights](https://www.trendhunter.com/trends/pumpkin-spice-duo-flight.md) - [Pumpkin Spice Cocktail Flights](https://www.trendhunter.com/trends/pumpkin-spice-cocktail-flight.md) - [Ready-to-Drink Seasonal Lattes](https://www.trendhunter.com/trends/the-starbucks-pumpkin-spice-latte.md) - [Pumpkin Spice QSR Treats](https://www.trendhunter.com/trends/wendys-pumpkin-spice.md) - [Seasonal Cafe Birthday Promotions](https://www.trendhunter.com/trends/psl-temporary-tattoo-sheets.md) - [Celebratory Autumnal Cafe Menus](https://www.trendhunter.com/trends/starbucks-fall-menu.md) - [Frozen Fall Beverages](https://www.trendhunter.com/trends/pumpkin-spice-cappy.md)