# Pumpkin-Spiced Crackers The New Pumpkin & Spice Triscuits Play on a Popular Fall Ingedient By Katherine Pendrill | Published 2016-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-triscuits References: [chewboom](http://www.chewboom.com/2016/08/28/triscuit-offers-new-pumpkin-spice-cracker-flavor/) & [thedailymeal](http://www.thedailymeal.com/news/eat/triscuit-launch-limited-edition-pumpkin-spice-flavor/082416) [Nabisco](https://www.trendhunter.com/trends/pumpkin-spice-oreos) recently announced the launch of new Pumpkin & Spice Triscuits for the fall season. While pumpkin was once limited to lattes and pies, the subtly spiced flavor is quickly becoming ubiquitous with the fall season. The new Pumpkin & Spice Triscuits are a limited-edition version of Nabisco's popular Triscuit crackers. The new crackers are baked with 100 percent whole grain wheat and then lightly spiced with a subtly sweet pumpkin seasoning. To promote the new flavor, the cracker brand is inviting consumers to reimagine their [favorite seasonal snacks](https://www.trendhunter.com/trends/seasonal-snacks1) with Pumpkin & Spice Triscuits. For those who have not tired of [pumpkin-flavored products](https://www.trendhunter.com/trends/pumpkin-spice-protein-cereal), the new Triscuit flavor provides a tasty way to enjoy the popular fall ingredient. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pumpkin-spiced Foods:** Disruptive innovation opportunity: Develop unique pumpkin-spiced food products to cater to the growing demand for fall flavors. - **Limited-edition Flavors:** Disruptive innovation opportunity: Create limited-edition flavors for existing products to generate excitement and boost sales during specific seasons or events. - **Seasonal Snack Innovation:** Disruptive innovation opportunity: Experiment with new flavors and ingredients to create innovative seasonal snacks that appeal to consumers' changing preferences. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Explore new flavor combinations and seasonal offerings to capture consumer interest and drive sales in the competitive food and beverage industry. - **Snack Manufacturing:** Disruptive innovation opportunity: Incorporate popular seasonal flavors into snack products to differentiate from competitors and attract consumers seeking unique snack options. - **Limited-edition Product Marketing:** Disruptive innovation opportunity: Utilize limited-edition product releases and creative marketing campaigns to generate buzz and create a sense of urgency among consumers in various industries. ## Related on Trend Hunter - [Seasonally Spiced Pretzel Snacks](https://www.trendhunter.com/trends/pretzel-crisps-pumpkin-spice-white-creme.md) - [Fall-Ready Cookie Flavors](https://www.trendhunter.com/trends/pumpkin-spice-oreos.md) - [Festively Themed Cracker Flavors](https://www.trendhunter.com/trends/triscuit-holiday-flavors.md) - [Prepackaged Autumnal Creme Pies](https://www.trendhunter.com/trends/oatmeal-creme-pies.md) - [Pumpkin Spice Instant Noodles](https://www.trendhunter.com/trends/pumpkin-spice-cup-noodle.md) - [Seasonal Pumpkin Sandwich Cookies](https://www.trendhunter.com/trends/pumpkin-spiced-joejoes.md) - [Seasonally Spiced Cheese Wedges](https://www.trendhunter.com/trends/the-laughing-cow-pumpkin-spice.md) - [Elevated Autumnal Cookies](https://www.trendhunter.com/trends/pumpkin-spice-chocolate-chip-cookie.md) - [Purposeful Pumpkin Spice Popcorns](https://www.trendhunter.com/trends/purposeful-popcorn-snacks.md)