# Functional Fall Lattes Clevr's Pumpkin Spice SuperLatte Features Diaspora Co. Single-Origin Spices By Laura McQuarrie | Published 2024-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-superlatte References: [instagram](https://www.instagram.com/clevrblends/p/DATovsZvIrB/?img_index=1) & [clevrblends](https://clevrblends.com/products/pumpkin-spice-superlatte)  As consumers revel in their love for [pumpkin spice products](https://www.trendhunter.com/trends/pumpkin-spice-collection)—often made with an abundance of sugar—[Clevr](https://www.trendhunter.com/trends/clevr-blends-introduces-the-holiday-edit) teamed up with single-origin spice company [Diaspora Co.](https://www.trendhunter.com/trends/padma-lakshmis-gunpowder) to craft a Pumpkin Spice SuperLatte to redefine the seasonal favorite. This cleaner, healthier alternative captures the essence of fall without the guilt and it features a science-backed formula with lower caffeine, low-acidity fair trade coffee and multi-benefit adaptogens like reishi and ashwagandha. Since the spices that give pumpkin spice its warming, comforting essence, Diaspora Co.'s supremely fresh, direct-trade spices lend their best qualities to the favorite fall recipe. This easy-to-make latte needs no milk or sweetener, just hot water and time for frothing, blending or shaking. This better-for-you, functional Pumpkin Spice SuperLatte can be enjoyed warm or iced. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 53% | Freshness: 29% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Functional Beverages:** Products like the Pumpkin Spice SuperLatte highlight the rising demand for healthier, functional drinks that provide additional health benefits beyond basic nutrition. - **Adaptogen-infused Products:** The inclusion of adaptogens such as reishi and ashwagandha in everyday beverages represents a burgeoning trend towards incorporating stress-relief and wellness-enhancing ingredients into daily routines. - **Single-origin Ingredients:** Utilizing single-origin spices emphasizes a focus on higher-quality, ethically sourced ingredients that appeal to increasingly conscious consumers. ### Industries Being Reshaped - **Health and Wellness:** The collaboration for the Pumpkin Spice SuperLatte indicates a shift towards blending nutritional benefits with traditional fall flavors, enhancing overall health and wellness. - **Specialty Coffee:** The low-acidity fair trade coffee used in Clevr's latte points to a growing trend in the specialty coffee industry towards products that are gentler on the stomach and ethically traded. - **Functional Foods:** The easy-to-make, functional nature of the SuperLatte shows the expanding market for convenient, health-boosting food and beverage options. ## Related on Trend Hunter - [Functional Fall Superfood Blends](https://www.trendhunter.com/trends/blume.md) - [Pumpkin Spice Beverage Lines](https://www.trendhunter.com/trends/pumpkin-spice-beverage1.md) - [Enhanced Pumpkin-Flavored Coffees](https://www.trendhunter.com/trends/maple-pumpkin-super-coffee.md) - [Pumpkin Spice Latte Kits](https://www.trendhunter.com/trends/pumpkin-spice-latte-kits.md) - [Pumpkin Spice Plant-Based Creamers](https://www.trendhunter.com/trends/pumpkin-spice-plantbased-creamer.md) - [Pumpkin Spice Coffee Alternatives](https://www.trendhunter.com/trends/pumpkin-spice-faux-joe.md) - [Seasonally Spiced Pumpkin Drinks](https://www.trendhunter.com/trends/malk-1.md) - [Pumpkin Spice-Inspired Creamers](https://www.trendhunter.com/trends/pumpkin-spice-enhanced-creamer.md) - [Superfood Tea Powders](https://www.trendhunter.com/trends/superfood-tea1.md)