# Spiced Pumpkin Hummus Shakes The Hummus & Pita Co. Launched a Chickpea-Based Pumpkin Spice Shake By Laura McQuarrie | Published 2018-09-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-shake References: [restaurantmagazine](http://www.restaurantmagazine.com/spicing-up-your-season-with-guilt-free-hummus-and-shakes/) & [instagram](https://www.instagram.com/p/BnO7VGMFzhG/?hl=en&taken-by=thehummusandpitaco) The immense popularity of the pumpkin spice latte has led to the creation of many seasonally spiced products over the years, including several [pumpkin spice shakes](https://www.trendhunter.com/trends/premier-protein-1) that incorporate the fall favorite spice blend. This year, The Hummus & Pita Co. is helping consumers to enjoy a new take on the classic autumnal beverage with a chickpea-based beverage. The Pumpkin Spice Hummus Shake is an all-natural, healthy and guilt-free beverage that is made with garbanzo beans, banana, dates, almond milk, natural pumpkin puree and The Hummus & Pita Co.'s own pumpkin spice blend. As part of its quest to dominate the American-Mediterranean fast-casual market, The Hummus & Pita Co. is making the Hummus Shake a main part of its menu. As founder Dave Pesso describes, "Dairy Queen has the [Blizzard](https://www.trendhunter.com/trends/oreo-snowdrift-blizzard), [Wendy’s](https://www.trendhunter.com/trends/wendys-sweet-and-sour) has the Frosty and now every Hummus and Pita Co will feature The Hummus Shake." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 15% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Chickpea-based Shakes:** Disruptive innovation opportunity: Blend chickpeas with other flavors to create unique and healthy beverages. - **Seasonal Spice Blends:** Disruptive innovation opportunity: Experiment with different spice blends to create new and exciting flavor profiles for beverages and food products. - **Alternative Fast-casual Beverages:** Disruptive innovation opportunity: Develop innovative beverage options that cater to health-conscious customers in the fast-casual dining market. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Explore new ingredients and combinations to create unique and healthy food and beverage options. - **Fast Food:** Disruptive innovation opportunity: Incorporate healthier and alternative options into fast food menus to cater to changing consumer preferences. - **Mediterranean Cuisine:** Disruptive innovation opportunity: Infuse traditional Mediterranean dishes and flavors with modern twists to attract a wider customer base. ## Related on Trend Hunter - [Seasonal Pumpkin Pie Shakes](https://www.trendhunter.com/trends/new-pumpkin-pie-shake.md) - [Seasonal Pumpkin Hummus](https://www.trendhunter.com/trends/pumpkin-hummus-2.md) - [Custardy Pumpkin Spice Milkshakes](https://www.trendhunter.com/trends/new-pumpkin-spice-milkshake.md) - [Ice Cream-Infused Pumpkin Shakes](https://www.trendhunter.com/trends/new-pumpkin-spice-shake.md) - [Blended Seasonal Pie Milkshakes](https://www.trendhunter.com/trends/burgerfi-pumpkin-pie-shake.md) - [Seasonally Spiced Indulgences](https://www.trendhunter.com/trends/pumpkin-spice-collection.md) - [Fall-Flavored Protein Powders](https://www.trendhunter.com/trends/pumpkin-spice-protein-shake.md) - [Exclusive Pumpkin Smoothies](https://www.trendhunter.com/trends/exclusive-pumpkin-smoothies.md) - [Pumpkin Spice Protein Shakes](https://www.trendhunter.com/trends/high-protein-shakes.md)