# Pumpkin Spice Plant-Based Creamers Laird Superfood Debuts a Full Pumpkin Spice Plant-Based Range By Kalin Ned | Published 2023-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-plantbased-creamer References: [lairdsuperfood](https://lairdsuperfood.com/collections/pumpkin-spice)  With the fall season fast approaching, it is really no surprise that we are starting to see products like pumpkin spice plant-based creamers. Such releases show brands' commitments to satisfy seasonal consumer cravings. [Laird Superfood](https://www.trendhunter.com/trends/pumpkin-spice-beverage1), "pioneer of functional superfood plant-based creamers founded by big wave surfer Laird Hamilton," recently announced an expansion of its product line to include several pumpkin spiced products, including the [Pumpkin](https://www.trendhunter.com/trends/cold-foam-creamer) Spice Liquid Creamer, the Pumpkin Spice Instant [Latte](https://www.trendhunter.com/trends/kenco), the Pumpkin Spice Protein Bar + Adaptogens, and a returning fan favorite, the Pumpkin Spice Superfood Creamer. These offerings cater to individuals who are looking to indulge but are mindful of their diet. Laird Superfood's pumpkin spice plant-based creamers and other products are made with real-food ingredients and feature the brand's "signature blend of ginger, nutmeg, cloves, and cinnamon, plus real pumpkin." Image Credit: Laird Superfood ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 34% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Plant-based Creamers:** The introduction of pumpkin spice plant-based creamers reflects brands' dedication to meeting seasonal consumer desires. - **Expansion of Product Line:** Laird Superfood's launch of multiple pumpkin spice products demonstrates their commitment to diversifying their offerings. - **Focus on Mindful Indulgence:** Laird Superfood's pumpkin spice creamers cater to those looking for guilt-free indulgence with their real-food ingredients and natural flavors. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore the market potential of plant-based creamers, especially during seasonal periods. - **Functional Foods:** Functional food companies have an opportunity to incorporate adaptogens into their products, as seen in Laird Superfood's Pumpkin Spice Protein Bar + Adaptogens. - **Natural and Organic Products:** The natural and organic products industry can leverage the use of real-food ingredients, such as pumpkin and spices, to create innovative and appealing offerings. ## Related on Trend Hunter - [Pumpkin Spice Beverage Lines](https://www.trendhunter.com/trends/pumpkin-spice-beverage1.md) - [Plant-Based Pumpkin Creamers](https://www.trendhunter.com/trends/nutpods-1.md) - [Pumpkin Spice-Inspired Creamers](https://www.trendhunter.com/trends/pumpkin-spice-enhanced-creamer.md) - [Pumpkin Spice Protein Bars](https://www.trendhunter.com/trends/pumpkin-spice-protein-bars.md) - [Multi-Serve Plant-Based Creamers](https://www.trendhunter.com/trends/laird-superfood-creamer.md) - [Enhanced Pumpkin-Flavored Coffees](https://www.trendhunter.com/trends/maple-pumpkin-super-coffee.md) - [Plant-Based Pumpkin Beverages](https://www.trendhunter.com/trends/almond-pumpkin-spice.md) - [Functional Fall Lattes](https://www.trendhunter.com/trends/pumpkin-spice-superlatte.md) - [Caramel-Flavored Liquid Coffee Creamers](https://www.trendhunter.com/trends/liquid-coffee-creamer.md)