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# Exclusive Pumpkin Spice Donuts
Krispy Kreme is Selling a Pumpkin Spice Original Glazed Donut

By Katherine Pendrill | Published 2016-10-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-original-glazed
References: [chewboom](http://www.chewboom.com/2016/10/18/pumpkin-spice-original-glazed-donuts-krispy-kreme-october-26-2016/) & [krispykreme](http://www.krispykreme.ca/category/events/)

While there is no shortage of [pumpkin-flavored products](https://www.trendhunter.com/trends/pumpkin-spice-collection) this time of year, [Krispy Kreme](https://www.trendhunter.com/trends/krispy-kreme-pumpkin-spice-doughnut) is trying to standout from its competitors by offering Pumpkin Spice Original Glazed donuts for just one day this October. This means that pumpkin fans will only have one opportunity to get their hands on Krispy Kreme's version of the ever-popular fall flavor.

Krispy Kreme's Pumpkin Spice Original Glazed donut is a festival fall version of the chain's iconic Original Glazed donut. Interestingly the new donut marks the first time in the chain's 79-year history that the recipe for its signature donut has been changed. To mark the historic occasion, Krispy Kreme will be exclusively selling the Pumpkin Spice Original Glazed donuts on Wednesday, October 26th. After that date, customers will have to settle for some of the chain's [other festive treats](https://www.trendhunter.com/trends/krispy-kreme-fall-fair).

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 18% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Limited-time Offerings:** Creating a buzz and demand around a seasonal or exclusive product offering can increase revenue and attract new customers.
- **Innovative Flavors:** Experimenting with unique and bold flavors can differentiate a brand's offerings and appeal to a wider audience.
- **Iconic Product Enhancement:** Making small changes to a beloved, classic product can generate excitement and media attention.

### Sectors Adopting This

- **Food and Beverage:** Innovative flavors, limited-time offerings, and product enhancements can attract customers and increase revenue in the highly competitive food and beverage industry.
- **Marketing and Advertising:** Creating buzz and demand for limited-time offerings and innovative flavors as part of a strategic marketing campaign can generate attention and engagement for a brand.
- **Retail:** Introducing exclusive and seasonal products can help retailers attract new customers and increase sales both in-store and online.

## Related on Trend Hunter

- [Off-Season Doughnut Campaigns](https://www.trendhunter.com/trends/krispy-kreme-pumpkin-spice-doughnut.md)
- [Pumpkin Spice Latte Donuts](https://www.trendhunter.com/trends/pumpkin-spice-latte-swirl-doughnut.md)
- [Seasonal Pumpkin Capsules](https://www.trendhunter.com/trends/pumpkin-spice-1.md)
- [Seasonal Halloween-Themed Donuts](https://www.trendhunter.com/trends/krispy-kreme-6.md)
- [Seasonal Fall Donut Collections](https://www.trendhunter.com/trends/golden-harvest-collection.md)
- [Autumnal Doggy Donuts](https://www.trendhunter.com/trends/pupkin-spice-doggie-doughnuts.md)
- [Cafe-Inspired Seasonal Donuts](https://www.trendhunter.com/trends/krispy-kreme-flavors-of-fall.md)
- [Dog-Friendly Pumpkin Donuts](https://www.trendhunter.com/trends/pupkin-doggie-donuts.md)
- [Fall-Ready Donut Collections](https://www.trendhunter.com/trends/autumns-orchard-collection.md)
