# Pumpkin-Flavored Chocolate Candies The Pumpkin Spice M&Ms are an Exciting Fall Treat By Sarah St.Jules | Published 2013-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-mms References: [foodbeast](http://foodbeast.com/content/2013/09/11/pumpkin-spice-mms-are-either-brilliant-or-horrific/) & [mms](http://www.mms.com/) As the fall season approaches, an abundance of [autumn-themed products](https://www.trendhunter.com/trends/pumpkin-spice-collection) get released and the new Pumpkin Spice M&Ms may be the most exciting treat. M&Ms are one of the most [popular chocolate treats](https://www.trendhunter.com/trends/mms-honey-roasted-peanut) and in the past, the brand has released other themed candies. There are Easter and Christmas-themed chocolates, and you can even personalize them. However, there is a large buzz around the release of the Pumpkin flavor. The actual candies come in a brown, orange and green color, and other than the new spice, they're standard M&Ms. Many people love the flavor of pumpkin, and there is no doubt that these will be popular. Until they're tried, it's tough to tell if the Pumpkin Spice M&Ms will evoke the nostalgic feelings of fall, but they're definitely something that will be worth a sample. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 30% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal Flavored Food:** Pumpkin-flavored chocolate candies can inspire other seasonal flavors like peppermint or apple cider-flavored candies. - **Customized Themed Chocolates:** Following the example of personalized Christmas and Easter M&Ms, other themed customization options can be considered for Halloween or other holidays. - **Limited Edition Marketing Strategy:** Limited edition products like Pumpkin Spice M&Ms can create a sense of exclusivity and drive customer attention and potential sales. ### Who This Affects Most - **Confectionery Industry:** The confectionery industry can leverage seasonal flavors and limited edition products to attract more customers and increase sales. - **Food and Beverage Industry:** The food and beverage industry can create seasonal menus to align with regular flavor trends such as pumpkin spice and capitalize on existing consumer demand. - **Promotional Marketing Industry:** The promotional marketing industry can leverage limited edition products to create attractive campaigns and drive sales promotions that increase brand equity and deliver personalized experiences to potential customers. ## Related on Trend Hunter - [PSL-Inspired Chocolates](https://www.trendhunter.com/trends/nuggets-pumpkin-spice-latte.md) - [Flavorful Fall-Enthused Chocolates](https://www.trendhunter.com/trends/pumpkinshaped-fall-bites.md) - [Halloween-Inspired Candy Mixes](https://www.trendhunter.com/trends/mms-mad-scientist-mix.md) - [Early Autumnal Chocolate Products](https://www.trendhunter.com/trends/mars-chocolate.md) - [Fall-Ready Ice Cream Flavors](https://www.trendhunter.com/trends/pumpkin-spice-ice-cream-1.md) - [Snacking-Friendly Pumpkin-Shaped Chocolates](https://www.trendhunter.com/trends/reeses-mini-pumpkins.md) - [Pumpkin-Inspired Chocolate Treats](https://www.trendhunter.com/trends/chocolove-pumpkinshaped-bites.md) - [Decadent Fall-Inspired Chocolates](https://www.trendhunter.com/trends/pumpkin-spiced-latte-chocolate.md) - [Fall-Ready Cookie Flavors](https://www.trendhunter.com/trends/pumpkin-spice-oreos.md)