# Autumnally Spiced Marshmallows The Kraft Jet-Puffed Pumpkin Spice Marshmallows are Tasty By Michael Hemsworth | Published 2020-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pumpkin-spice-marshmallows References: [thegreenhead](https://www.thegreenhead.com/2020/07/jet-puffed-pumpkin-spice-marshmallows.php) & [walmart](https://www.walmart.com/ip/Kraft-Jet-Puffed-Pumpkin-Spice-Marshmallows-8-oz-Bag/708989074?irgwc=1&sourceid=imp_Sby3c-Vx1xyOUWEwUx0Mo3bzUkiWlz00i1e0yE0&veh=aff&wmlspartner=imp_1956183&clickid=Sby3c-Vx1xyOUWEwUx0Mo3bzUkiWlz00i1e0yE0&sharedid) Summer isn't over quite yet but that hasn't stopped autumn-themed products from heading to the market to get consumers ready for cooler temperatures like the [Kraft Jet](https://www.trendhunter.com/trends/jetpuffed-taste-beauty)-Puffed Pumpkin Spice Marshmallows. The premium marshmallows are characterized by [pumpkin-shaped design](https://www.trendhunter.com/trends/pumpkinshaped-fall-bites) that is said to have a sweet [pumpkin spice flavor](https://www.trendhunter.com/trends/pumpkin-spice-collection) with a hint of toasted aroma in the mix. The marshmallows come in large bags and feature a relatively smaller size that will make them perfect for incorporation into either drinks or recipes alike. The Kraft Jet-Puffed Pumpkin Spice Marshmallows come as one of the first new offerings for the upcoming season that is likely to be a hit amongst consumers young and old looking for a way to spice up their favorite cold weather recipes. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 34% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Food Products:** Opportunity for innovative food companies to develop and launch seasonal-themed food products like autumn spiced marshmallows. - **Flavor Innovation:** Potential for food and beverage companies to create unique and appealing flavors, such as pumpkin spice, to cater to consumer preferences and seasonal trends. - **Product Packaging Design:** Opportunity for packaging companies to create visually appealing and thematic packaging designs for seasonal food products, enhancing their desirability among consumers. ### Where This Applies - **Food Manufacturing:** Disruptive innovation opportunities for food manufacturers to develop and produce seasonal food products with unique flavors, like autumn spiced marshmallows. - **Beverage Manufacturing:** Potential for beverage manufacturers to incorporate seasonal flavors, such as pumpkin spice, into their product offerings, attracting consumers seeking novel taste experiences. - **Packaging Design:** Opportunity for packaging design companies to create visually appealing and thematic packaging solutions for seasonal food products, helping brands stand out on the shelves. ## Related on Trend Hunter - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Seasonal Marshmallow Flavors](https://www.trendhunter.com/trends/jet-puffed.md) - [Holiday-Shaped Marshmallow Products](https://www.trendhunter.com/trends/holiday-shaped-marshmallows.md) - [Monstrously Stuffed Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-monster-marsh.md) - [Holiday Marshmallow Treats](https://www.trendhunter.com/trends/jetpuffed.md) - [Easter-Themed Marshmallows](https://www.trendhunter.com/trends/jetpuffed-1.md) - [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md) - [Sweet Heart-Shaped Marshmallows](https://www.trendhunter.com/trends/hearts-marshmallows.md) - [Miniture Maple-Flavored Marshmallows](https://www.trendhunter.com/trends/mini-maple-flavored-marshmallows.md)